Search Engine Marketing Manager

<ul><li>Plan, execute, and optimize Google Ads and Meta (Facebook/Instagram) campaigns <br />end-to-end<br /> </li><li>Manage social media advertising across platforms to drive qualified lead generation<br /> </li><li>Track, analyze, and report campaign performance — optimizing for CPL, ROI, and<br />conversion<br /> </li><li>Manage ad budgets efficiently and ensure maximum return on spend<br /> </li><li>Collaborate with the brand and creative team to develop compelling ad creatives and<br />copy<br /> </li><li>Stay on top of platform updates, algorithm changes, and emerging digital trends<br /> </li> </ul><p><br /> </p> <br /><h3>Requirements </h3><ul><li>Minimum 5 years of experience in SEM/performance marketing — preferably with <br />reputed builders or channel partner companies in real estate<br /> </li><li>Hands-on, technically proficient in running Google Ads (Search, Display, YouTube)<br />and Meta Ads Manager<br /> </li><li>Strong understanding of lead generation funnels, audience targeting, and re targeting<br />strategies<br /> </li><li>Experience in channel partner networks for lead generation<br /> </li><li>Analytical mindset — comfortable with data, dashboards, and performance metrics<br /> </li><li>Google Ads and/or Meta Blueprint certification is a plus<br /> </li> </ul><p><br /> </p> <br /><h3>Benefits </h3><ul><li>Key role in a growing, premium real estate group <br /> </li><li>Opportunity to own and scale digital lead generation independently<br /> </li><li>Competitive compensation commensurate with experience<br /> </li> </ul><p><br /> </p> <br />