B2b sales executive -d2c/fmcg

Key Responsibilities
1. Revenue Generation & Business Development Own monthly, quarterly, and annual B2 B revenue targets.
Identify and acquire new B2 B customers to build a strong sales pipeline.
Generate business through cold calling, references, networking, field visits, Linked In, industry databases, and other prospecting channels.
Convert prospects into recurring customers and drive repeat business.
Develop and execute territory-wise and segment-wise sales plans.
2. HORECA Sales Build Eprise's presence across:
Hotels
Restaurants
Cafés
Cloud kitchens
Caterers
QSRs
Bakeries
Food service operators
Bars, lounges, and hospitality businesses
Understand customer requirements, consumption patterns, pricing expectations, and procurement processes to create relevant B2 B offerings.
3. Institutional & New Industry Expansion Explore opportunities beyond HORECA, including:
Corporate offices and cafeterias
Schools and educational institutions
Hospitals and healthcare institutions
Co-working spaces
Travel and transportation
Events and catering companies
Retail chains
Distributors and wholesalers
Manufacturing and industrial cafeterias
Other large-volume consumption businesses
The candidate will be expected to identify new industry segments where Eprise products can create value and develop these channels from scratch.
4. Key Account Management Build strong relationships with procurement heads, purchase managers, chefs, owners, F&B managers, and business decision-makers.
Manage the complete sales cycle from prospecting to negotiation, onboarding, order execution, and repeat purchase.
Understand account-level potential and increase share of wallet.
Ensure high customer retention and develop long-term partnerships.
5. Sales Pipeline & CRM Management Maintain a healthy and accurate sales pipeline.
Track leads, meetings, samples, quotations, negotiations, closures, and repeat orders.
Maintain regular sales reports and forecasts.
Monitor conversion rates, average order value, customer acquisition cost, and account growth.
Provide market intelligence and competitor insights to the management team.
6. Commercial & Negotiation Prepare quotations and commercial proposals.
Negotiate pricing, volumes, payment terms, and commercial agreements within company guidelines.
Work closely with internal teams to ensure smooth order fulfilment and customer service.
Identify opportunities for bulk orders, annual contracts, and recurring supply arrangements.
7. Market Development Map the local B2 B market and identify high-potential accounts.
Track competitor brands, pricing, product offerings, and distribution strategies.
Identify emerging consumption occasions and industries for Epise products.
Suggest new products, pack sizes, pricing models, and B2 B propositions based on customer feedback.