Franchise Sales Executive

Circle of Crust · India

As a Franchise Sales Executive , you will be responsible for driving the franchise acquisition pipeline from generating and identifying potential franchise partners to engaging, qualifying, presenting the business opportunity, negotiating and converting prospects into franchise partners.

This is a target-driven, consultative sales role suited to someone who enjoys business development, networking and closing high-value B2B opportunities.

You will work closely with the leadership, franchise development and operations teams to ensure that every prospective partner receives a clear understanding of the Circle of Crust business model and expansion opportunity.

Key Responsibilities

Franchise Sales & Business Development

• Generate qualified franchise leads through outbound prospecting, networking, referrals, digital channels, databases, events and other business development initiatives.
• Identify HNIs, entrepreneurs, investors, business owners and prospective franchise partners looking for food & beverage/QSR opportunities.
• Build and maintain a strong franchise prospect pipeline across identified cities and markets.
• Understand prospects' investment capacity, business objectives, preferred locations and expansion plans.
• Conduct initial qualification and assess the suitability of prospects for the Circle of Crust franchise model.
• Present the Circle of Crust brand, business model, investment opportunity, commercial structure and support ecosystem to prospective franchisees.
• Schedule and conduct calls, virtual meetings and face-to-face meetings with qualified prospects.
• Follow up consistently with prospects and move them through the complete sales funnel.
• Handle objections related to investment, ROI, location, operations, competition, brand positioning and business viability.
• Negotiate commercially within approved parameters and drive prospects towards closure.
• Coordinate with internal teams for site evaluation, commercial discussions, documentation and onboarding.
• Maintain accurate and updated records of all leads, conversations, meetings, proposals and closures in the CRM.

Market Expansion

• Identify high-potential cities, micro-markets and locations for Circle of Crust expansion.
• Research local markets, competitor brands, customer demographics and QSR trends to identify franchise opportunities.
• Develop relationships with local business communities, property consultants, brokers, entrepreneurs and investors.
• Build a strong network of potential franchise partners and referral sources.
• Participate in franchise exhibitions, business events, networking forums and investor meets to generate leads.

Relationship Management

• Develop long-term relationships with prospective and existing franchise partners.
• Maintain regular communication throughout the decision-making process.
• Ensure a professional and transparent franchise sales experience.
• Work closely with the operations and leadership teams to ensure a smooth transition from sales closure to franchise onboarding .

Key Performance Indicators

• Qualified franchise leads generated
• Number of franchise meetings/conversations
• Lead-to-meeting conversion
• Meeting-to-proposal conversion
• Proposal-to-closure conversion
• Number and value of franchise closures
• Sales revenue generated
• Pipeline value and ageing
• New cities/markets opened through franchise acquisition

What We Are Looking For

• 2–5 years of experience in franchise sales, B2B sales, business development, investment sales, real estate sales or QSR/F&B sales .
• Experience in selling a franchise/business opportunity will be strongly preferred.
• Proven track record of meeting and exceeding sales targets.
• Strong prospecting, lead-generation and closing skills.
• Excellent communication, presentation and negotiation abilities.
• Ability to confidently interact with entrepreneurs, HNIs, investors and senior business owners .
• Strong commercial understanding and ability to explain a business opportunity in a simple and compelling manner.
• Comfortable with extensive follow-ups and a target-oriented environment.
• Strong networking and relationship-building abilities.
• Good working knowledge of CRM tools, MS Excel/Google Sheets and presentation tools.
• Willingness to travel for client meetings, property visits, exhibitions and franchise events.