Senior executive - Copy & Content

About the Role We’re looking for a Creative Copywriter who understands the fast-paced world of D2C. You’ll be responsible for crafting compelling, high-converting copy across social media, e-commerce platforms, and quick commerce channels. This role blends creativity with performance thinking—ideal for someone who can generate ideas and execute them effectively. Key Responsibilities Develop engaging and on-brand copy for social media creatives (Instagram, Facebook, etc.) Write high-converting copy for Meta Ads Conceptualize and script short-form video content (Reels, ads, UGC-style videos) Collaborate on ideation and brainstorming for campaigns, launches, and always-on content Plan and contribute to monthly social media calendars aligned with brand goals Create optimized copy for E-Commerce and Quick Commerce platforms (product descriptions, landing pages, banners) Optimize content for SEO, CRO, and platform-specific best practices Write and edit high-impact copy for performance ads, email marketing, and retention campaigns Work closely with designers, performance marketers, and brand teams to execute campaigns Ensure consistency in packaging copy and offline brand communication Stay updated on D2C trends, consumer behaviour, and platform best practices Requirements Proven 2-3 years of experience as a copywriter in a D2C brand or agency Strong portfolio showcasing social creatives, ad copy, and campaign work Hands-on experience with Meta Ads copywriting Ability to think creatively while keeping performance metrics in mind Experience in scripting for short-form video content Familiarity with e-commerce and quick commerce ecosystems Strong understanding of social media trends and content formats Excellent communication and collaboration skills