Assistant Manager Home Care

Barentz Distribution India Pvt Ltd · India

To drive business growth, develop new customers, manage key accounts, and strengthen the Home Care and I&I specialty chemicals portfolio across India. The role requires strong technical understanding, consultative selling capability, supplier/principal development orientation, and the ability to convert customer requirements into value-added chemical solutions.

1. Business Development & Sales

• Drive revenue growth and achieve annual sales targets for the Home Care and I&I specialty chemicals portfolio.
• Identify and develop new business opportunities across detergent, cleaning, disinfectant, hygiene, institutional cleaning, and industrial cleaning segments.
• Expand market share through strategic customer acquisition, customer mapping, and account development.
• Prepare and execute pan-India territory plans, customer development plans, and opportunity pipelines.
• Drive commercialization of specialty ingredients and value-added solutions with existing and new customers.

2. Technical Sales & Customer Support

• Provide technical consultation to customers on formulation development, product selection, troubleshooting, and performance enhancement.
• Conduct technical presentations, product demonstrations, laboratory discussions, and customer training programs.
• Support customer product development projects by coordinating samples, technical data, prototypes, trials, and follow-ups.
• Work closely with internal application/R&D teams to address customer requirements and translate technical needs into commercial opportunities.
• Maintain strong product knowledge across surfactants, polymers, solvents, preservatives, chelating agents, rheology modifiers, enzymes, and performance additives.

3. Key Account Management

• Manage relationships with key accounts, formulators, manufacturers, distributors, and channel partners across India.
• Develop strong engagement with customer R&D, purchase, production, quality, and leadership teams.
• Lead commercial negotiations, techno-commercial discussions, and closure of business opportunities.
• Monitor customer satisfaction and ensure effective issue resolution in coordination with internal functions and principals.
• Support receivables monitoring and collections coordination wherever required.

4. Principal, Supplier & Portfolio Development

• Promote and grow business for existing global and local principal product portfolios in Home Care and I&I applications.
• Identify, evaluate, and recommend new suppliers/principals aligned with the company's Home Care and I&I growth strategy.
• Scout innovative ingredients, specialty technologies, and differentiated product portfolios that can create new market opportunities.
• Conduct preliminary market assessments and business case evaluations for potential principal partnerships.
• Coordinate with prospective principals for technical evaluation, samples, commercial discussions, exclusivity opportunities, and business development plans.
• Support due diligence, internal review, onboarding, portfolio launch, and commercialization activities for new principals/suppliers.
• Build and maintain strong relationships with existing and potential principals to expand product offering and strengthen market position.

5. Industry Representation & Networking

• Represent the company at national and international trade shows, exhibitions, conferences, seminars, and industry forums related to Home Care, Hygiene, Cleaning, I&I, and Specialty Chemicals.
• Generate leads, identify emerging market trends, and establish relationships with customers, suppliers, principals, formulators, and other industry stakeholders.
• Present company capabilities, product portfolios, technical strengths, and solution-oriented offerings to industry participants.
• Gather competitive intelligence, supplier insights, customer feedback, and market signals from industry events.
• Coordinate post-event lead management, follow-up actions, and conversion of opportunities generated through exhibitions and conferences.

6. Market Intelligence & Strategy Support

• Track market trends, competitor activities, emerging technologies, regulatory developments, and sustainability-led formulation needs.
• Identify new application opportunities, high-growth segments, and white spaces in Home Care and I&I markets.
• Provide regular market feedback, customer insights, competitor updates, and business forecasts to management.
• Collaborate with management on pricing strategy, product positioning, market penetration plans, and new portfolio opportunities.

7. Business Planning & Reporting

• Maintain an updated opportunity pipeline and customer activity records through CRM or internal reporting formats.
• Prepare monthly sales reviews, forecasts, principal updates, and market reports.
• Monitor sales performance, margins, customer wise growth, and conversion of new product opportunities.
• Coordinate internally with supply chain, customer service, regulatory, finance, and technical teams for smooth execution.