Area Sales Manager - HoReCa

CCL Products (India) Limited · Mumbai, India

• Handle and develop the HoReCa channel business for the assigned territory.
• Build and maintain direct relationships with key stakeholders, chefs, purchase managers, hotel chains, cafés, restaurants, and institutional clients.
• Set up and strengthen HoReCa infrastructure including distributor base, customer database, and sales processes.
• Lead and manage field teams comprising Sales Officers and TSIs.
• Drive primary sales, secondary sales, and collections as per business plans.
• Identify and develop new business opportunities and key accounts.
• Introduce and promote Continental product range to prospective clients.
• Plan product sampling activities, gather market feedback, and coordinate with internal teams for product improvements.
• Monitor and manage ROI for trade activities and customer investments.
• Ensure adherence to company flighting norms and commercial guidelines.
• Track market trends, competitor activities, and customer requirements to drive business expansion.