Social media manager

Equentis · Mumbai, India

Job Description: Assistant Manager/Senior Associate - Social Media & Communities

Hiring organization: Equentis Wealth Advisory Ltd, Lower Parel, Mumbai

Company profile: A fast growing SEBI registered Fintech with 1 Mn+ registered users on the

path to becoming a unicorn in the next 2-3 years. With a team size of 550 and growing centres

across Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phase

of growth.

What is the role?

We are looking for a Social Media Manager to monitor & manage social media platforms, create

communities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.

Key responsibilities:

Social Media Management:

● Monitor and manage social media channels, including scheduling posts, responding to

● comments, messages, and maintaining an editorial calendar.

● Assist creating monthly, quarterly and annual plans ensuring budget vs. actual

compliance on spend inputs, leads & outcome metrics.

● Hands on experience in Facebook Ads manager, audiences, campaign implementation

& reporting.

● Ensure implementation of platform wise content strategy.

● Ensure all the product/ business posts, Topical calendar, are followed every month.

Content curation & creation:

● Creative bent of mind & content creator / copy, concepts , ideation, communication

● Create and curate engaging content for social media platforms, including but not limited

to, Facebook, Twitter, Instagram, Linked In, You Tube, etc. with agencies, in house design

team.

● Create campaigns that leverage current events, cultural moments, and other relevant

topics to drive engagement & increase brand awareness.

Analytics and Reporting:

● Analyze and report social media metrics to identify trends, insights, and opportunities for

improvement.

● Competitor analysis and analytics.

ORM Management:

● Monitor and manage the brand's online reputation on social media.

● Respond to customer inquiries and feedback in a timely and professional manner &

escalate issues as necessary to the appropriate internal teams.

● Develop and implement strategies to address negative reviews and comments, and

work to enhance the brand's overall online reputation.

Agency management:

● Liaise with design and media agencies on the campaign; review execution to ensure

adherence to SLAs and monitor quality of execution

Presentation:

● Strong data visualization to business objective to be presented in an effective &

interesting visual format

What are we looking for?

● Should have a degree in marketing, business administration with at least 2 years of

work experience in social media marketing

● Social Media Agency side experience preferred.

● Advanced analytical and numerical skills

● Excellent written, oral and electronic communication skills

● Ability to balance creativity and analytics.

Must Have’s:

● Customer-first approach: That’s the North Star. Everything we do is to make our users

investment experience better & rewarding

● Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take

complete ownership

● Data-driven: The source of truth. Simple as that