Senior Branch Manager, Electric Equipment Sales (Expat)

HR Business Solutions · Karachi division, Pakistan

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Branch Manager (Electric Equipment’s Showroom) I Expatriate Role I DRC

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Job Description

Position: Branch Manager (Electric Equipments Showroom)Location: Kinshasa, Democratic Republic of Congo
Employment Type: Full-time, expatriate role
Department: Sales & Retail Operations
Experience: 6–8+ years in sales/retail/branch operations
Key Responsibilities
• Lead complete sales operations, including projecting annual sales, setting targets and tracking sales performance.
• Drive achievement of primary and secondary sales targets through planning, execution and regular performance reviews.
• Deliver budgeted profitability by driving growth and sustaining category performance through proactive strategies.
•Partner with core business operations to increase the company's footprint, expand market share and generate sustainable revenue gains.
• Conduct regular sales reviews and provide monthly rolling forecasts to guide business decisions.
• Formulate and execute go-to-market strategies to leverage growth opportunities in revenue and market penetration.
• Create a systematic approach to increase reach through potential mapping and sales planning.
•Plan and execute new product launches, promotions and special offers; coordinate price negotiation and promotion support with partners/principals.
•Develop and implement sales promotion strategies, including field activation programs and in-store activities, to enhance brand visibility and consumer engagement.
• Identify and pursue institutional and government tender opportunities.
• Deliver timely competitive intelligence and market insights to support strategic planning and competitive positioning.
• Oversee the appointment and management of distributors, dealers and sales channels within the region.
• Identify and address distribution gaps and implement corrective actions to enhance sales, service and performance.
•Develop and maintain strategic partnerships with electricians, builders, contractors and project influencers, fostering trust and collaboration to streamline project execution and enhance service delivery.
• Implement relationship-building strategies to increase client referrals and drive business growth and market expansion.
• Build strong relationships with vendors, dealer groups, procurement teams and senior management, including C-suite level / partner contacts, for product planning, forecasting and resolving operational issues.
•Manage daily showroom operations, ensuring efficiency, goal alignment and smooth functioning of business within the territory.
• Maintain accurate sales records, daily reports, and cash and card transactions, ensuring error-free operations.
• Prepare daily and periodic reports, including customer outstanding reports, business analysis, payment receipts, stock-on-hand and stock requirement reports.
• Ensure visual merchandising, product display and showroom standards are maintained.
• Streamline inventory management to ensure optimal stock levels and reduce stock-outs and customer complaints.
• Monitor stock levels and implement timely reordering to prevent shortages and maintain operational continuity.
• Coordinate product restocking, stock requests and delivery coordination for timely availability and seamless operations.
• Ensure and evaluate high levels of customer service at all touchpoints and continuously improve service standards.
• Track customer grievances and requests in detail, identify areas for improvement and ensure accurate, timely closure.
• Manage post-sales and post-business activities to reduce order-related issues and improve customer satisfaction.
• Build client relationships and retention across B2B and B2C segments.
• Lead, motivate and manage the sales team, including manpower planning, recruitment, onboarding and performance management.
• Design and implement training programs for new and existing staff to enhance overall performance.
• Mentor and develop Product Experts and sales staff to drive store productivity and a culture of continuous improvement and high performance.
• Coordinate with internal departments (finance, logistics, procurement, marketing) to streamline operations.
Required Skills & Competencies
• Proactive, strategic and target-driven mindset.
• Strong leadership and people-management ability.
• Customer-oriented with excellent communication and relationship-building skills.
• Strategic Sales & Marketing (B2B & B2C)
• Business & Operational Excellence
• Market & Competitor Analysis
• Go-to-Market Strategy
• Strategic Alliances & Partnerships
• Channel, Distribution & Dealer Management
• New Product Management, Launches & Promotions
• Client Relationship Management & Retention
• Business Growth, Revenue Generation & Market Penetration
• P&L Management and Business Expansion
• Sales Forecasting, Budgeting and Reporting
Language Skills
• Fluency in English (written and spoken) is required; knowledge of French (the official language of the DRC) or other local languages is an advantage.
Benefits
• Accommodation provided
• Meals provided
• Return air ticket every 12 months
• Visa and travel arranged by the company
• Transport provided
• Mobile recharge allowance
• Medical expenses in the DRC covered by the company
Educational Qualifications
• Bachelor’s degree in engineering (B.E./B.Tech – Electronics, Electrical or related), Business Administration, Commerce or an equivalent discipline.
How to Apply: Send your CV to
This job description is a general outline of the role and may be updated as business needs change.