Sales Engineer

SLTL Group - Sahajanand Laser Technology Ltd · India

About Sahajanand Laser Technology Ltd.

SLTL is a leading laser machine manufacturing company specializing in Cutting, Marking, Welding, and Engraving Machines. We cater to both B2B and B2C segments, mainly serving Fabrication, Sheet Metal, Engineering, and Manufacturing industries.

Job Description:

Designation: Sr. Sales Engineer

Department: Sales

Location: Kanpur

Experience: 1 to 8 Years

Qualification: Technical Graduate (Preferred) / Non-Technical Graduate + MBA Marketing Preferred

Key Responsibilities:

• Identify and develop new business opportunities through cold calling, market visits, references, exhibitions, and customer networking.

• Achieve monthly, quarterly, and annual sales targets.

• Conduct customer meetings, field visits, and site surveys.

• Understand customer requirements and recommend suitable laser machine solutions.

• Present machine capabilities, product demonstrations, and technical presentations.

• Build and maintain strong customer relationships.

• Handle customer queries, negotiations, pricing discussions, and deal closures.

• Manage complete sales cycle from lead generation to order closure and payment follow-up.

• Create territory sales plans aligned with business objectives.

• Analyze market trends and identify business opportunities.

• Maintain knowledge of company products and industrial applications.

• Coordinate with internal teams for proposals, machine trials, installation support, and technical discussions.

• Prepare quotations, techno-commercial proposals, and tender submissions.

• Maintain visit reports, sales pipeline data, and CRM records.

• Participate in industrial exhibitions, trade fairs, and promotional activities.

• Ensure customer satisfaction and repeat business generation.

• Strengthen company brand presence within assigned territory.

• Continuously work on territory expansion and new customer acquisition.

Required Skills:

• Strong communication skills

• Negotiation skills

• Sound technical understanding

• Target-oriented mindset

• Leadership qualities

• Customer relationship management

• Business development capability

• Territory handling ability

• Basic MS Office / CRM knowledge

• Ability to travel within assigned territory

Preferred Experience:

• Industrial Sales

• Machinery Sales

• Heavy Machinery Sales

• Technical Sales

• B2B Sales

• Capital Equipment Sales

Candidates having Heavy Machinery / Industrial Machinery sales experience in Indian markets will be preferred.