Sales Specialist - Advertising

Artifex HR Private Limited · India

Role: Sales Specialist/ Business Development

Purpose / Role Summary: The Sales Executive will drive client acquisition, conversion, and onboarding. This role is responsible for pitching the agency’s services (creative design, immersive branding, experience-based branding, packaging, etc.), bringing in new business, managing lead generation, and working closely with the Account / Delivery team to ensure new clients are onboarded smoothly.

Key Responsibilities:

● Identify, outreach and engage potential clients / brands / businesses that could benefit from the company's creative / experiential / branding offerings.

● Generate leads via networking, digital outreach, referrals, social media presence, market research, etc.

● Understand prospects’ needs, pitch relevant services (branding, packaging, immersive and spatial branding, experiential design) with customized proposals.

● Collaborate with creative/design leads to prepare pitch decks, creative proposals, budgets, timelines, deliverables.

● Present and negotiate proposals / contracts with prospective clients; manage deal closure.

● Ensure smooth handover to Account Director / Delivery Team upon client conversion — coordinate onboarding, brief collection, kickoff, and offboarding.

● Maintain and update the sales pipeline, CRM (or tracking system), lead databases, follow-ups, conversion metrics.

● Meet or exceed defi ned sales targets / conversion metrics / revenue targets.

● Keep abreast of market trends, competitor offerings, and evolving demand in branding, packaging, immersive design, experiential branding.

● Work collaboratively with the marketing / social media / outreach team (if any) to amplify outreach efforts.

● Provide feedback from clients/market to agency leadership about market needs, demand gaps, service refi nement opportunities.

Skills & Experience Required:

● Experience: 2–5 years (or more) in sales / business development — ideally with exposure to creative agencies, design studios, branding/marketing fi rms, or creative services.

● Strong communication, negotiation, presentation skills.

● Understanding of creative services, design, branding, packaging — ability to grasp what the company offers, and articulate value proposition to clients.

● Client-facing confi dence, networking ability, sales-oriented mindset, result-driven, self-motivated.

● Good interpersonal skills — ability to coordinate between clients and internal design/creative team, and ensure smooth onboarding.

● Basic understanding of project cycles, deliverables, timelines (even if not executing), to ensure promises match delivery capacity.

● Profi ciency in CRM tools, MS Offi ce / Google Workspace, proposal & presentation tools (PowerPoint / Google Slides), quoting / budgeting basics.

● Ability to multitask — handle multiple leads / prospects at different stages.

● Comfortable working in a creative, fast-changing environment; fl exible to adapt pitches to different kinds of clients (brands, businesses, projects).

Education / Other Preferences:

● Graduation in Business, Marketing, Communications, or any equivalent discipline.

● Prior experience or interest in creative industries (branding, design, packaging, branding agencies).

● Basic knowledge of design/branding jargon, packaging/experiential-design workfl ows is a plus (so candidates can converse meaningfully with creative leads).

● Good social media awareness, digital marketing sensibility (since the company seems active on social media and branding). Instagram+1

Compensation & Benefi ts (to be defi ned by client):

● Base salary + commission / incentive based on conversions / sales targets

● Opportunity to grow into senior BD / account roles as business scales

● Exposure to creative branding / immersive design assignments with reputed clients

KPIs / Success Metrics (First 6–12 Months):

● Number of new clients onboarded / conversion rate from leads

● % Revenue generated from new clients

● Quality of leads: clients whose requirements align well and result in sustainable projects (not one-offs)

● Smooth handover to delivery team and minimal client-onboarding issues or dropouts

● Contribution to business growth / expansion of client base and company growth