Senior Manager, Design

Mimecast · Lexington, United States

We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. The Senior Manager, Design is a GTM-focused design leader responsible for producing creative work that drives engagement, builds market interest, and supports Mimecast’s demand generation engine across every channel. It is an execution role with taste — someone who understands how B2B enterprise buyers respond to visual communication, and who builds creative that earns attention and creates interest in a sophisticated, skeptical audience.
This role sits within the design function, reporting to the Director of Brand, and works in close partnership with Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement. You will set the creative standard for how Mimecast shows up across paid media, campaigns, events, digital, and sales materials — directing in-house designers, external agencies, and AI-assisted workflows to deliver at speed without sacrificing quality.
The best candidate for this role is a proactive facilitator, not a passive service-designer. You build relationships across the company using design as a trust-building exercise. You make the brand feel accessible and alive to the teams who rely on it most.

GTM & Campaign Creative
Lead design execution across Mimecast’s go-to-market campaigns — from paid digital and social advertising to email, landing pages, event presence, and sales enablement materials
Partner closely with Demand Generation and Marketing Operations to ensure creative is built for engagement and optimized for the channels and audiences it reaches
Translate campaign briefs and messaging frameworks into visual executions that resonate with enterprise buyers — CISOs, CIOs, and security decision-makers — and drive measurable interest
Maintain consistency and quality across a high volume of concurrent campaigns and workstreams
Creative Direction & Quality
Provide clear, confident creative direction to internal designers, external design agencies, and production vendors
Review and approve creative outputs across all formats: digital advertising, social, presentations, event materials, video, print, and AI-generated assets
Own the visual quality bar — not just your own output, but every piece that goes to market under the Mimecast name
AI-Forward Design Practice
Work fluently with AI generation tools as a core part of your creative process — prompting precisely, evaluating output critically, and integrating generated assets into a coherent visual system
Help define how Mimecast’s design standards apply inside AI-generated content pipelines, establishing guardrails that maintain quality at scale
Understand that taste is not a personal preference — it is a standard that must be articulated, defended, and embedded into every tool and workflow the team uses
Agency & Budget Management
Manage day-to-day relationships with external design agencies and production partners
Hold vendors to timeline, budget, and quality expectations
Support the Director of Brand in scoping agency work and evaluating deliverables against campaign and GTM objectives
Cross-Functional Partnership
Work as an integrated partner to Demand Generation, Marketing Operations, Field Marketing, and Sales Enablement — not a design service bureau, but a creative collaborator embedded in the GTM motion
Engage proactively with stakeholders across functions to understand campaign goals, audience context, and channel requirements before creative begins
Move fast without sacrificing quality; this team operates at the pace of a company in active market transformation
7+ years of design experience, with significant time in GTM, demand generation, or integrated marketing creative roles
~ Demonstrated track record of producing design that drives engagement in a B2B enterprise environment — you understand how security and technology buyers think and what earns their attention
~ Experience directing agency and freelance partners, not just executing alongside them
~ this audience is sophisticated and the creative needs to earn credibility, not just visibility

Design Craft
Deep expertise in digital design: paid media, social, email, landing pages, presentations, event materials, and video at a direction level
Strong typographic sensibility and compositional instincts applied to performance-oriented creative
Proficiency across the Adobe Creative Suite; Comfortable operating across both brand-level consistency and campaign-level flexibility — knowing when to hold the system and when to push it
Hands-on experience with AI generation tools in a professional design context
Knows how to construct prompts that produce on-brand, market-ready output — not just visually interesting output
Can evaluate AI-generated assets critically and integrate them into a coherent visual system without losing quality or consistency
Has thought about (or built) workflows for how AI generation fits into a high-volume GTM creative operation
Can give creative direction clearly and constructively — to junior designers, agency partners, and stakeholders who are not designers
Comfortable presenting creative rationale to senior stakeholders and defending decisions with confidence
Organized enough to manage multiple active campaign workstreams without dropping quality on any of them
Understands that the measure of great design in this context is engagement and interest, not aesthetic awards
The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.
We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.
Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.