Business Development Executive

RENÉE Cosmetics · Cuttack, India

About us:

We are looking for a motivated and target-oriented Business Development Executive (BDE) to manage and grow sales in a specific area under General Trade (GT) . The role involves driving secondary sales through manned outlets , ensuring product visibility , supporting distributor operations , and strengthening retailer relationships . The ideal candidate should have hands-on experience in field sales and a good understanding of market dynamics at the outlet level.

Job Tittle: Business Development Executive

Location: Cuttack, Odisha

Reporting To: Area Sales Manager

Channel: Select - Manned Outlet channel

Key responsibilities:

• Achieve secondary sales targets within the assigned territory through regular market visits and outlet engagement.
• Support distributor operations by ensuring stock hygiene, timely order generation, and follow-up on payment collections.
• Identify and onboard new retail outlets, especially manned counters, to strengthen market presence and visibility.
• Ensure execution of in-store visibility, branding elements, and planogram adherence at key outlets.
• Implement trade schemes and promotional activities as per company guidelines to drive offtake.
• Track daily sales performance, update records, and share regular market feedback with the reporting ASM.
• Assist in demand forecasting by reporting stock and order trends from the ground.
• Maintain strong relationships with retailers and field teams to ensure smooth market operations.
• Observe competitor activities and share insights on pricing, promotions, or new product launches with the ASM.
• Follow assigned beat plans and ensure optimal market coverage and productivity.

Qualifications & Skills:

• 2+ years of experience in FMCG/beauty General Trade (Manned Channel) sales
• Proven track record in managing sales & distribution
• Deep understanding of GT channel operations

Why Join Us?

• Be part of a fast-growing colour cosmetics company shaping beauty trends.
• Opportunity to lead a dynamic team in an exciting and creative industry.
• Competitive compensation and growth opportunities