Digital marketer

AKES · , gilgit baltistan, pakistan, Pakistan

Company Description

AKES is an education-focused organization committed to improving learning outcomes and community development in Gilgit-Baltistan and other regions. The organization emphasizes innovation, quality, and accessibility in its programs and services. Team members collaborate closely with schools, educators, and community stakeholders to support holistic student growth. Working at AKES offers the opportunity to contribute to impactful initiatives while developing professional skills in a mission-driven environment.

Role Description

This is a full-time, on-site Digital Marketer role based in Gilgit-Baltistan, Pakistan. The Digital Marketer will plan, execute, and optimize online campaigns across social media, search, and other digital channels to increase awareness of AKES programs and initiatives. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and using web analytics tools to measure and report on results. The role also involves designing and running lead generation activities, coordinating with internal teams to align messaging, and recommending improvements to digital strategy based on data insights. The Digital Marketer will ensure brand consistency, stay current with digital marketing trends, and support broader communication and outreach efforts.

Qualifications

• Demonstrated skills in Digital Marketing and general Marketing for planning and executing integrated online campaigns.
• Experience in Social Media Marketing, including content creation, scheduling, community management, and platform-specific optimization.
• Ability to use Web Analytics tools to track performance, interpret data, and provide actionable recommendations.
• Proven capability in Lead Generation, including designing and running campaigns to attract and convert prospective audiences.
• Strong written and verbal communication skills in English; Urdu and local languages are an advantage.
• Ability to work collaboratively with cross-functional teams and manage multiple projects and deadlines.
• Familiarity with basic design tools (e.g., Canva, Adobe tools) and email marketing platforms is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Interest in the education sector and willingness to engage with local communities in Gilgit-Baltistan.