Senior Brand & GTM Strategist — Remote-First

Coinbase, Inc. · Seattle, United States

Coinbase, Inc. is seeking a Senior Brand Strategist to bridge brand and product and to shape go-to-market, launch strategy, and cross-organizational presence. You will partner with Product Marketing and Partnerships to translate briefs into compelling outputs and influence product experiences.

You will drive brand strategy upstream, ensure consistency across GTM, product surfaces, and CX, and lead with persuasive writing while responsibly applying AI tools to improve efficiency and outcomes.