Manager Admissions & Parent Outreach

Kunskapsskolan India - Schools · India

Job Role: Manager– Admissions & Parent Outreach

Location: Sector 70A, Gurgaon

Kunskapsskolan International School seeks a dynamic, results-oriented, and relationship-driven Manager– Admissions & Parent Outreach to lead admissions and parent engagement initiatives across the school's CBSE, Cambridge, and International Baccalaureate (IB) programmes.

Key Responsibilities

Admissions Strategy & Growth

• Develop and implement annual admissions strategies to achieve enrolment across CBSE, Cambridge, and IB programmes.
• Build a strong admissions pipeline through strategic planning, market analysis, and community engagement.
• Monitor admissions trends, competitor activity, and demographic insights to identify growth opportunities.
• Prepare enrolment forecasts and recommend strategies to maximise student admissions and retention.
• Ensure a seamless admissions experience that reflects the school's commitment to excellence.

Admissions Operations

• Lead and manage the complete admissions lifecycle, including enquiries, school tours, counselling, assessments, offers, enrolment, and onboarding.
• Establish and monitor admissions policies, timelines, service standards, and documentation processes.
• Ensure compliance with school policies and regulatory requirements.
• Maintain accurate admissions records and generate regular reports on enquiries, conversions, withdrawals, and enrolment statistics.
• Continuously improve admissions systems and operational efficiency.

Parent Outreach & Relationship Management

• Build strong relationships with prospective and existing parents through proactive engagement and personalised communication.
• Organise parent orientation sessions, open houses, information seminars, and school experience events.
• Represent the school at community events, exhibitions, corporate engagements, and networking forums.
• Develop initiatives that enhance parent satisfaction, trust, and long-term engagement with the school.
• Address parent queries and concerns professionally, ensuring timely resolution.

Marketing & Brand Promotion

• Collaborate with the marketing team to develop campaigns that strengthen the school's visibility and positioning.
• Identify opportunities for strategic partnerships with corporates, residential communities, educational consultants, and community organisations.
• Monitor campaign effectiveness and admissions conversion metrics.

Stakeholder Collaboration

• Work closely with the Head of School, academic leaders, and curriculum coordinators to communicate programme offerings effectively.
• Coordinate with finance, administration, transport, and academic teams to ensure smooth onboarding of new families.
• Support school leadership in strategic planning and enrolment management initiatives.

Reporting & Analytics

• Analyse admissions data, enquiry sources, conversion ratios, and market trends.
• Prepare periodic MIS reports and dashboards for senior leadership.
• Recommend data-driven strategies to improve admissions performance and parent engagement.

Qualifications

• Master's degree in Business Administration, Marketing, Education, Communications, or a related field.
• Additional qualifications in Sales, Marketing, Customer Relationship Management, or Educational Leadership will be an advantage.
• Minimum 7–8 years of experience in admissions, business development, marketing, or parent relationship management within the education sector.
• At least 2–3 years in a leadership role managing admissions or enrolment teams.
• Experience working with CBSE, Cambridge, and/or IB schools is highly preferred.
• Proven track record of achieving enrolment targets and leading high-performing teams.
• Strong leadership and people management skills.
• Excellent communication, presentation, and interpersonal abilities.
• Proficiency in CRM systems, Microsoft Office, Google Workspace, and admissions management software.