Marketing Digital Marketing Manager

Folio3 · Pakistan

We are looking for Manager, Digital Marketing who will be responsible for building and implementing the marketing strategies.

Responsibilities:

• Identify the customer journey, the touchpoints, painpoints, and the search journey.
• Detailed analysis of competition from product to digital metrics.
• Create a comprehensive insight bank that can be tested with customers.
• Create annual strategic plans that manage the top to bottom of the customer funnel.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and events, AdWords campaigns, social media platforms, email campaigns, and events.
• Developing and executing content calendar (incl blogs, white papers, case studies, landing pages, posts).
• Reach out to affiliates and potential partners for collaboration.
• Utilize the strong analytical ability to evaluate and present insightful reports on marketing performance.
• Partner with sales and product teams to develop collateral that be used for conversion across the funnel.
• Coordinate with designers, developers, and SEO teams to get assets developed.

Requirements:

• At least 8-12 years of experience in Digital Marketing.
• Should have good analytical and communication skills.
• Should have a holistic understanding of different digital marketing channels including SEO, SEM, blogging, social, etc.
• Good knowledge and experience with online marketing tools and best practices.
• Should be able to create presentations and write content.
• Should have the right attitude: displays ownership, believes in the power of collaboration, tries new things, and hunger to deliver.
• Most importantly, someone who believes the customer is the most important stakeholder.