Sales development representative

Role: Sales Development Representative (SDR) – B2 B Saa S
Company: Infrasity
Location: New Delhi (In Office)
About Infrasity
Infrasity works with Dev Tools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels.
Our clients include fast-growing startups in areas like AI infrastructure, platform engineering,
developer tools, and cloud automation.
Role Overview We are looking for a Sales Development Representative (SDR) who will be responsible for generating qualified meetings with Dev Tools and AI startup teams.
This role focuses on outbound pipeline generation across email, Linked In, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and Dev Rel leaders.
You will work closely with the founder to build and refine outbound strategy and messaging.
Key Responsibilities Outbound Campaign Execution Execute targeted outbound campaigns using tools such as Apollo, YAMM, and Linkedin
Send cold email sequences and follow-ups to qualified prospects
Maintain daily outreach cadence across multiple mailboxes
Prospect Research Identify companies using signals such as:
recently funded startups
hiring signals
competitor customers
YC / AI infrastructure startups
Dev Tools ecosystem companies
Build and maintain prospect lists for outreach campaigns.
Campaign Testing Test subject lines, email body copy, and messaging angles
Iterate messaging based on open rates, reply rates, and engagement
Track performance across vertical campaigns such as:
AI infrastructure
AI agents
Fin Ops
Platform engineering
Dev Tools
Pipeline Tracking Maintain weekly reporting including:
emails sent
Linked In outreach
open rates
replies
meetings booked
campaign performance
Work with the team to refine messaging and improve conversion.
Tools Used You will regularly work with:
Apollo
YAMM
Linked In Sales Navigator
CRM tools
Email sequencing platforms
Success Metrics Success in this role will be measured by:
Weekly
outreach volume across email and Linked In
reply rates
conversations started
Monthly
qualified meetings booked
pipeline opportunities created
Ideal Candidate 1–2 years experience in SDR / outbound sales / BDR
Comfortable doing cold outreach at scale
Experience using Apollo, Linked In Sales Navigator, or similar tools
Strong written communication
Interest in Dev Tools, AI infrastructure, or Saa S startups

Bonus if you have experience working with developer-focused companies.
Why Join Work directly with the founder
Exposure to fast-growing Dev Tools startups
Opportunity to shape outbound GTM strategy
Fast learning environment