Content Lead

JobTitle:ContentLead Location:AnyUKhub(Cumbernauld,MiltonKeynes,Middlebrook,Londonwithregulartravel) Contractandworkingpattern:Hybridwith3daysonsite,permanent37.5hoursperweek AreyoureadytoBeYourBestBarrNone? LetsGrow!!! WeareallaboutBeingYourBestBarrNoneandhavingacareerwithrealMomentsthatMatter! Employingaround950peopleacrosstheUK,weareproudtobearesponsiblebusinessthattakescareofourpeople,valuesdiversity,givessomethingbacktoourcommunitiesandworkstominimiseourenvironmentalimpact. For150yearsAGBarrhasbeenbuildinggreatbrandsandishometosomeofthenationsfavouriteflavours. AtourcoreisIRN-BRU,launchedin1901andstillgoingstrongtoday,thevibrantRUBICONfruitbasedbrand,Boostmakingeverymomentbetterwithacaffeinekick,hydrationhitortastytreat,andFUNKINwhererealfruitmeansauthentictaste. WealsohaveanumberofexcitingownedbrandswithinourportfolioincludingMOMA,whichcraftsqualityoatsintogreattastingoatdrinksandporridges. There'sneverbeenabettertimetojoinus! Whatwe’relookingfor… AGBarr'sContentLeadisaspecialistroleresponsibleforshaping,evolving,andexecutingAGBarr'scorporatebrandidentitythroughhigh-impactdigitalandvisualstorytelling.Actingastheorganisation's"ContentEditor,"thisroleownstheend-to-endcontentplansacrossexternaldigitalplatforms,includingthecorporatewebsite,socialchannels,andcorporatebrandinginitiatives. Theroleinvolvestranslatingcomplexbusinessmilestones,investorrelations,ESGgoals,andemployerbrandinginitiativesintocompellingnarrativeassets(video,photography,graphics,andcopy).Bycollaboratingcloselywithinternalstakeholdersandexternalcreativeanddigitalagencies,theContentLeadensuresaworld-classuserexperience,continuouslyleveragesdatatooptimisereach,andprotectsandenhancesAGBarr’scorporatereputation. AsourContentLeadyouwillberesponsiblefor... WebsiteOwnership&UXDevelopment PlatformManagement:Drivethecontinuousimprovement,optimisation,andongoingmanagementoftheAGBarrcorporatewebsite. StakeholderCollaboration:Partnerwithathird-partydigitalagencyandcross-functionalinternalteams(Brands,TalentAttraction,Finance,ESG)todevelopanoutstandingcorporatewebpresence. CorporateIdentityAlignment:Ensurethedigitalenvironmentreflectsglobalbestpracticesandalignsperfectlywithcorporatebrandinggoals. End-to-EndContentStrategy&Execution Multi-MediaCreation:Direct,hands-onexpertproductionofcorporatevisualandwrittenassets(videoediting,brandphotographyandvideography,blogs,articles,socialcontentandmulti-channelcreativedirection). InternalChannelMaximisation:Accountableformaximisingthecontentcreatedforexternalchannelsacrossinternalchannelsaswell,adaptingitwherenecessarytodrivedeepemployeeengagementwithboththeAGBarrcorporatebrandanditsrespectiveconsumerbrands. ExecutiveBranding&LinkedInCommunityManagement:OwnAGBarr’sLinkedInaccountandactivitytoelevatetheorganisation'sexecutivevisibilityandoverallcorporatereputation.ActivelymanagethecorporateLinkedIncommunitytoacceleratenewfollowergrowth,deepenbrandloyalty,andcultivateauthenticprofessionalconnectionswithindustrypeers,talent,andstakeholders. Cross-FunctionalStorytelling&CommunitySupport:Produceengagingcampaignshighlightingculturalmilestones(e.g.,Pride,InternationalWomen'sDay)and"MeettheTeam"profiles. FizzCommunityManagement:PlayavitalsupportiveroleinthecommunitymanagementoftheinternalFizzplatform,collaboratingwiththeCommunicationsLeadtokeepinternalchannelsvibrant. DigitalPerformance&ContentAnalytics PerformanceTracking:Continuouslymonitor,review,andappraisetheanalyticsandperformancemetricsofcontentpublishedacrossthecorporatewebsiteandallexternalsocialchannels. Data-DrivenOptimisation:Usetheseinsightstodiagnoseperformancetrends,makestrategicimprovementstovisualandwrittenassets,enhanceuserengagement,andactivelydrivetraffictoAGBarrdigitalplatforms. Agency&CreativeManagement VendorLeadership:Managethird-partycreatives,specialisedagencies,andexternalvendorstodelivercontentontimeandwithinscope. ProductionOversight:Organiseandoverseeprofessionalphotoshootsandvideoshoots,liaisingwiththeQSEteamtoguaranteecompliancewithhealthandsafetymeasures. Financial&OperationalAdministration StrategicLeadership&Governance:Actasthe'PillarLead'forthe"WeareAGBarr"corporateidentitypillar,deliveringmonthlyupdatesandreportingtothePeople&CommunicationsLeadershipTeamonprojectprogress,development,andstrategicmilestones. CommercialSupport:EfficientlyraisePurchaseOrders(POs)andmanagetheend-to-endpaymentandadministrativetrackingprocessesforcontentprojects. FlexibleExecution:Supportout-of-hoursorweekendworkonspecificoccasionsasrequiredbybusinessdemandsorhigh-profilecampaignsorevents. Whatyouwillbring... DigitalContent&ProductionExpertise Experiencewithinafast-pacedcorporatecommunications,brandorcontentfunction,withaprovenabilitytoprioritisedynamicallyandmaintaindeliverymomentumdurringdotsofchangeorshiftingbusinesspriorities. Aproventrackrecordofcreatinghigh-qualityvideo,photography,andgraphiccontentforcorporateplatforms,withanabilitytostrategicallyre-purposeandadaptexternalcontentforinternalchannels. Hands-onexperiencemanagingcorporatewebsitesandoptimisationprojectsalongsideexternaltechnicalagencies. Data&AnalyticalInsights Provencapabilityintrackingandassessingwebandsocialmediametricstoevaluatecontentperformanceanditerativelyrefinedigitaloutputs. Influencing&ProjectManagement Demonstratedsuccessinmanagingcreativeagenciesandvendorstoexecutemajormulti-mediadeliverables. Strongabilitytobuildrelationshipswithcross-functionalteamstoharveststoriesandtranslatebusinessstrategiesintoclearconsumerandcorporatenarratives. EligibletoworkintheUnitedKingdom. Willingnesstosupportoccasionalout-of-hoursorweekendworkandregulartravelwithintheUK. Whatweoffer... Webelieveincreatingadiverseandinclusiveculturewhereyourvoicecanbeheard.Ourskilled,loyalandcommittedpeoplearecriticaltothefuturesuccessofAGBarrwhichiswhywearecontinuallyinvestinginouremployeestodeveloptheirtalent. Welookafterouremployeesbyofferingacompetitivesalaryandbenefitspackagewhichincludes; Upto34daysholiday(dependingonshiftpattern) Flexibleholidaytrading LivingWageEmployer HealthcareCashPlan PeppyHealth Flexiblebenefitse.g.discounts&cashback,gymmemberships,technologypurchasesetc Lifeassurance Saveasyouearnscheme Staffsalesdiscount FreeAGBarrproductsthroughoutyourworkingday Pension Annualsalaryreview Ongoingprofessionaldevelopment Andmuchmore! TofindoutmoreaboutwhatitisliketoworkforAGBarr,pleasevisitourcareersplatformhere. Weareanequalopportunitiesemployerandhappytodiscussanyreasonableadjustmentsthatmaybeneededforsuccessfulcandidateswithadisability,healthormentalhealthcondition. Latestclosingdateforapplicationsis8thOctober Knowledge and Experience #J-18808-Ljbffr