Daraz PK-Creative Designer & Animator-UPO

Alibaba Group · Karachi, Karachi District; Sindh, Pakistan

• Design high-quality static, motion, and video creatives for performance marketing campaigns across Meta, Google, TikTok, YouTube, Programmatic Display, CRM, and other digital channels.
• Create campaign Key Visuals (KVs), promotional assets, banners, display ads, carousels, stories, reels, landing page creatives, and other digital marketing assets.
• Design and execute creative assets for Business as Usual (BAU), User Acquisition, Double Digit Campaigns (e.g. 1.1-12.12), Payday, Mid-Month, Mega Campaigns, and Fashion Campaigns across Pakistan, Bangladesh, Sri Lanka, and Nepal.
• Produce motion graphics, animations, GIFs, and short-form videos using Adobe After Effects and Premiere Pro.
• Edit, resize, adapt, and localise creative assets across multiple digital platforms, ad placements, aspect ratios, and regional markets.
• Create and adapt bilingual marketing creatives to support localised campaigns while ensuring language accuracy, cultural relevance, and brand consistency.
• Develop creative concepts and visual directions for commercial campaigns, product launches, seasonal events, and always-on marketing initiatives.
• Create high-performing creatives for customer acquisition, retention, engagement, reactivation, and conversion campaigns across multiple customer touchpoints.
• Design multiple creative variations for A/B testing and optimise assets based on campaign performance metrics, including CTR, CVR, CPA, ROAS, engagement, and conversion rates.
• Create conversion-focused landing page creatives and other digital assets to support user acquisition and campaign performance.
• Implement creative improvements based on campaign performance data, CRO principles, user behaviour insights, and stakeholder feedback.
• Ensure all creatives comply with platform specifications, advertising policies, and brand guidelines while maintaining consistency across all touchpoints.
• Collaborate with Performance Marketing, User Growth, CRM, Commercial, Digital Goods, Affiliate, Brand teams to develop and execute high-impact campaign creatives aligned with business objectives.
• Coordinate with campaign managers and cross-functional stakeholders to ensure creative assets are delivered accurately, on time, and aligned with campaign objectives.
• Maintain creative trackers, campaign calendars, asset trackers, content management trackers, and project documentation to ensure accurate campaign planning, asset management, timely delivery, and stakeholder visibility.
• Manage multiple campaigns and design projects simultaneously while maintaining quality, consistency, and fast turnaround times in a dynamic environment.
• Utilise AI-powered design tools and automation workflows to improve creative efficiency, scalability, and production speed.
• Support design teams and marketing initiatives by conceptualising, designing, and delivering creative assets across multiple ventures while ensuring brand consistency and timely execution.

Position Requirement

• Bachelor's degree in Graphic Design, Visual Communication, Multimedia Design, Fine Arts, or a related field.
• 4+ years of experience in graphic design, motion graphics, or performance marketing creative.
• Strong portfolio demonstrating digital advertising, social media, motion graphics, and performance-driven creative work.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, Premiere Pro, and Figma.
• Experience creating static creatives, motion graphics, animations, GIFs, and short-form videos for digital platforms.
• Strong understanding of digital advertising platforms, including Meta, Google, TikTok, YouTube, LinkedIn, and Programmatic Display.
• Knowledge of performance marketing principles, including A/B testing, creative optimisation, CRO, and campaign performance metrics.
• Understanding of platform-specific creative best practices, ad specifications, and asset requirements across multiple channels.
• Ability to design for various ad formats, including feed ads, stories, reels, carousels, display banners, CRM assets, and landing pages.
• Experience with video editing, motion design, and adapting creatives for different aspect ratios and placements.
• Familiarity with AI-powered design tools and creative automation workflows.
• Basic understanding of UI/UX and conversion-focused design principles.
• Strong creativity, attention to detail, and visual storytelling skills.
• Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams.
• Strong project management and organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Ability to interpret campaign performance data and translate insights into effective creative improvements.
• Self-motivated, adaptable, and eager to stay updated on industry trends, emerging technologies, and best practices in digital marketing and design.