Head of Platform Monetization

PINKVILLA · India

Location: Mumbai – Andheri West

Work Mode: Work From Office

Employment Type: Full-Time

About Pinkvilla

Pinkvilla is India's leading entertainment and lifestyle content platform, reaching over 50 million users monthly across web, mobile, and social media. Backed by Flipkart, Pinkvilla covers Bollywood, television, regional cinema, Hollywood and Korean entertainment, and produces marquee properties such as the Pinkvilla Screen and Style Icons Awards. As part of the Flipkart Group, Pinkvilla is building a structured internal go-to-market to make its media, content, and event properties available to Flipkart's own business units as a marketing and brand-building resource.

Role Overview

Pinkvilla - a Flipkart Group Company, is looking for a strategic and commercially driven Head of Platform Monetization to lead and scale monetization across Pinkvilla’s social media and video ecosystem.

The role will be responsible for maximizing revenue from Pinkvilla’s social and video audience through advertising, original IPs, sponsorship, and other innovative commercial opportunities.

The ideal candidate should have strong expertise in digital media monetization, social/video revenue and commercial strategy, with a proven ability to convert audience, content and digital IPs into scalable revenue.

Key Responsibilities

1. Monetization Strategy

• Develop and own the overall monetization strategy across Pinkvilla’s social and video ecosystem.
• Identify new and scalable revenue opportunities across social platforms and video channels.
• Develop annual and quarterly monetization plans and revenue targets.
• Identify emerging monetization formats, platforms and commercial models.
• Balance revenue generation with audience experience and content quality.

2. Social & Video Monetization

• Drive monetization across: YouTube, Instagram, Facebook, Snapchat and other relevant social and video platforms
• Maximize revenue from platform advertising and available monetization programs.
• Identify opportunities to improve revenue yield from existing content and audience.
• Develop platform-specific commercial strategies based on audience behaviour and content formats.
• Explore new formats for monetizing short-form and long-form video content.

3. Original IPs & Sponsorships

• Develop innovative Original IPs and sponsorship opportunities across social and video platforms.
• Create scalable commercial formats for brands and advertisers.
• Work closely with Content, Production, Social Media and Sales teams to develop integrated brand solutions.
• Develop and monetize original content properties and IPs.
• Identify opportunities for category-specific sponsorships and long-term brand associations.
• Build repeatable commercial formats rather than relying only on one-off campaigns.

4. Revenue Growth & Business Development

• Identify new revenue streams and commercial opportunities.
• Develop monetization packages and propositions for brands and agencies.
• Work closely with the Sales team to convert platform opportunities into revenue.
• Build strong relationships with advertisers, agencies, brands and relevant digital ecosystem partners.
• Identify high-value categories and advertisers aligned with Pinkvilla’s audience.
• Explore strategic partnerships that can contribute to revenue growth.

5. Data & Revenue Optimization

• Establish and monitor key monetization metrics and revenue dashboards.
• Analyze content and platform performance to identify revenue opportunities.
• Track metrics such as:
• Revenue per user
• CPM / CPC / CPV
• Video monetization
• Ad yield
• Engagement
• Views and watch time
• Audience growth
• Revenue by platform and content type
• Use data and audience insights to optimize monetization strategies.
• Develop revenue forecasts and track performance against targets.

6. Content & IP Monetization

• Identify content categories and formats with strong commercial potential.
• Work with content teams to develop commercially viable original formats and IPs.
• Build sponsorship opportunities around shows, series, events and special content properties.
• Identify opportunities to extend successful content formats across multiple platforms.
• Develop long-term monetization strategies for high-performing IPs.

7. Cross-Functional Leadership

• Work closely with Sales, Content, Editorial, Social Media, Video, Production and Marketing teams.
• Ensure monetization opportunities are incorporated into content planning and new formats.
• Partner with senior leadership on new revenue initiatives.
• Establish processes for testing, measuring and scaling monetization opportunities.
• Lead and mentor the monetization team.

Key Requirements

• 10–12 years of experience in digital media, social media monetization, video monetization, digital advertising, media revenue or a related field.
• Proven experience in social and video platform monetization.
• Strong understanding of YouTube, Instagram, Facebook and other digital platforms.
• Proven track record of driving digital revenue growth.
• Strong understanding of advertising and sponsorship models.
• Strong commercial and business-development acumen.
• Data-driven approach to revenue optimization.
• Strong stakeholder management and cross-functional leadership skills.
• Ability to build new revenue models and commercial opportunities from the ground up.

Preferred Experience

• Experience in digital media, entertainment, publishing, OTT, social media or creator economy.
• Strong experience in YouTube monetization and digital video.
• Experience working with social media platforms and their monetization ecosystems.
• Experience developing branded content and sponsorship models.
• Experience creating and monetizing original content/IPs.
• Strong network across advertisers, agencies and brands.