Senior Manager Marketing Strategy (United States)

Senior Manager, Marketing Strategy (Remote Role) what you’ll do: Lead end-to-end market research: Design quantitative/qualitative studies, conduct consumer interviews, leverage social listening tools, and analyze trends + competitive landscapes to uncover high-impact insights. Define core audience personas, map customer journeys, and distill parenting-focused insights to guide brand positioning and data-driven marketing strategies tailored for consumers. Translate insights into creative excellence: Develop compelling marketing strategies, campaign concepts, and go-to-market plans that align with cultural nuances and parent needs. Collaborate cross-functionally with content, creative, and product teams to build data-backed campaign messaging, content calendars, video scripts, influencer briefs, and authentic social media storytelling. Partner with media, influencer, and PR teams to ensure all marketing initiatives are insight-led, culturally relevant, and consistent with our brand identity across every touchpoint. Drive continuous optimization: Provide data-backed rationales for marketing recommendations, monitor campaign performance, and refine messaging + targeting to maximize ROI. Stay ahead of the curve: Track U.S. parenting trends, cultural conversations, and emerging community topics to identify untapped growth opportunities for our brand. Equip leadership with strategic intelligence: Develop competitive analysis reports to inform key business decisions and industry trend alignment. Who You Are (Your Superpowers) 7+ years of proven experience in marketing strategy, brand marketing, or consumer insights—ideally with a focus on the market. Hands-on expertise in digital marketing, market research methodologies, and end-to-end creative campaign planning (from concept to e xecution). A creative problem-solver: You’re passionate about turning complex consumer data into strategies that build genuine connections with parents. Exceptional communication