Creative Copywriter

Elixir Integrated Brandcomm · Mumbai, India

Creative Copywriter

Company Discription: Elixir Integrated BrandComm (Elixir IBC), is a Mumbai based progressive and award winning creative agency that plays a central part in many big things. With over 20 years’ experience, our projects span from helping start-ups make a mark to celebrating brand milestones for large corporates. As a brand storytailors, we develop inspiring and head turning brand stories that resonate with audience and lead people towards actions. (

Role Description: This is a full-time, on-site 'Creative Copywriter' position at Elixir Integrated Brandcomm Pvt Ltd in Mumbai. We're looking for a self-motivated individual with a strong background in copywriting and a proven track record in a creative agency.

Copywriters develop and implement innovative strategies, campaigns, and content plans for clients. They define creative tactics, such as visuals and messaging, to engage target audiences, and research industry trends to inform their strategies. Collaboration with designers, copywriters, and client servicing teams is crucial, requiring strong verbal communication and problem-solving skills.

Key Responsibilities:

Taking Briefs and Clarifying Objectives:

·      Collaborate with clients and internal teams to obtain clear and concise creative briefs aligned with the client's objectives.

·      Actively participate in client meetings to understand the problem statement by asking relevant questions.

Concept Development:

·      Take end-to-end responsibility for creating pitch decks, from receiving the client brief to conducting research and developing a creative strategy.

·      Ideate and develop creative concepts and overarching themes that effectively communicate the client's message and resonate with the target audience.

·      Brainstorm with team members to generate creative ideas for campaigns and pitches, and make decisions on creative direction.

Campaign Execution:

·      Collaborate effectively with internal teams, including copywriters, designers, video editors, and account managers, to develop cohesive and effective campaigns.

·      Oversee the execution of creative campaigns and projects, ensuring timely delivery, adherence to budget, and high-quality standards.

·      Proofread content to maintain the highest level of business language in line with the brand's voice and tone.

·      Ensure the copy/content adheres to brand guidelines and tone of voice.

·      Continuously strive to elevate the quality of content and bring freshness to each attempt.

·      Stay up-to-date with emerging global communication trends and best practices in the creative industry, incorporating this knowledge into creative strategies and recommendations.

·      Be responsible for the overall quality of copy/content and creatives delivered by maintaining set standards.

Other Responsibilities:

·      Maintain and update the agency website(s), utilizing SEO and content marketing techniques to enhance visibility on search engines and increase organic traffic, with the assistance of external resources.

·      Create case studies, blogs, and articles showcasing the agency’s best work and practices.

·      Develop segment-specific portfolios, credential decks, videos, and showreels for the agency.

·      Formulate and implement a strategy for thought leadership.

·      Create and implement a content plan for the agency’s social media channels.

·      Strategize and oversee promotion and digital marketing for agency and it’s venture/s.

·       Write compelling award applications to secure recognition for the agency’s outstanding work.

Required Skill Sets:

Strategic thinking

Problem-solving & analytical skills

Strong organizational and time management skills

Team player with a positive attitude & leadership quality

Proficiency in Microsoft Office and other tools

Research and analysis

Project management

Excellent written and verbal communication skills

Basic knowledge of digital marketing

Qualifications:

·      Bachelor’s degree in Marketing, Communications, Journalism, or related field.

·      Minimum of 2 - 3 years of experience in copywriting and content creation, preferably within a creative agency or corporate environment.

·      Strong portfolio showcasing a variety of copywriting samples across different mediums and industries.

Reporting:

Direct reporting to Creative Head and Directors

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Note:

Need immediate joining (imm to max 30 days)

The shortlisted candidates might need to perform a test or trial assignment

No hybrid/No work from home

Prefarably candidiate from central line

Agency works 5 days a week

Official Timings: 9.30am to 7.00pm

Salaries on or before 8^th of every month