Business Development and Brand Growth

Role Profile: Associate – Business Development & Brand Growth Location : Bengaluru (Corporate Office & Field Strategy) Compensation (CTC) : Upto INR 5,00,000 Per Annum Corporate Overview TAD – The Amazing Desi is a fast-growing, disruptive brand in the Indian FMCG sector, modernizing traditional flavors for the next generation of consumers. Backed by a high-velocity startup culture, TAD offers young management graduates immediate ownership of business verticals, rapid career progression, and direct mentorship from the executive leadership team. Role Objective As a Business Development Associate, you will lead regional market expansion. Your role combines B2B territory management (onboarding premium retail and corporate accounts) with leading high- impact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, and major events in Bengaluru. Key Strategic Responsibilities • B2B Market Penetration: Pitch to, onboard, and manage relationships with premium supermarkets, key retail accounts, and distribution networks. • Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-end operations of TAD’s high-footfall micro-retail setups and experiential brand spaces at city events. • On-Ground Consumer Strategy: Lead live product storytelling and consumer interaction at our activation zones to optimize direct sales velocity and capture market feedback. • Account Analytics: Track regional sales volume, manage inventory distribution, and analyze field data to drive local pricing and marketing strategies. Candidate Profile • Exceptional communication, high emotional intelligence, and sharp negotiation skills. • Entrepreneurial mindset—comfortable leading on-ground operations and managing live project spaces. • Fluency in English; knowledge of the local market vernacular (Kannada) is highly advantageous for regional execution. • Must possess high agility, drive, and a personal two-wheeler for market mobility. Compensation & Benefits Structure We believe in a highly meritocratic culture that disproportionately rewards performance. The compensation architecture is structured as follows: • Fixed Base Component: Upto INR 3,00,000 Per Annum • Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentives tied directly to territory revenue growth, activation performance, and distribution milestones). • Field Support Allowance: Food and Fuel components paid over and above the CTC based on active market days. Selection Process 1. Profile Shortlisting & first round of discussion 2. Case Presentation / Group Discussion (Market Strategy) 3. Final Interview with the Founders