Senior social media manager

Company: Me n Moms

Location: Mumbai – Head Office

Experience: 5–8 Years

Industry: D2 C / Retail / Baby & Kids / Lifestyle

Position: Senior Social Media Manager

About the Role

We are looking for a highly driven and hands-on Senior Social Media Manager who can build and scale Me n Moms' social media presence and take the brand to the next level.

The ideal candidate should have strong D2 C experience and a proven track record of taking a brand from 0→1 and scaling its social media presence through content, creators, campaigns and community building.

This is a growth-oriented role, not just a content-management role. The candidate will be responsible for building the social media strategy, creating a strong content engine, driving organic growth and making Me n Moms a highly visible and engaging brand in the parenting & baby-care space.

Key Responsibilities

Develop and execute the overall Social Media Strategy for Me n Moms across Instagram, Facebook, You Tube and other relevant platforms. Build the brand's social media presence from 0→1 and scale it significantly in terms of reach, engagement, followers and brand visibility. Create a strong content strategy and content calendar aligned with brand objectives and business goals. Drive Instagram/Reels growth, including identifying trends, viral formats, content hooks and storytelling opportunities. Develop social-first campaigns that generate high reach, engagement and brand awareness. Lead Influencer Marketing, Creator Collaborations and UGC initiatives. Build a continuous pipeline of creators and develop long-term creator relationships. Identify opportunities to make the brand relevant, relatable and culturally/socially current. Work closely with the Creative, Marketing, E-commerce and Business teams to align social media with overall business objectives. Brief and manage internal/external creative teams for social content. Track and analyse social media performance and continuously optimise the strategy. Monitor competitors, D2 C brands, emerging trends and consumer behaviour. Experiment with new content formats, platforms and growth strategies. Develop strong community engagement and brand advocacy. Use data and insights to understand what content works and replicate successful formats. Drive measurable growth in reach, engagement, followers, video views, community and organic traffic.