Assistant Manager - Marketing and Brand

Master Group · Karachi, Karachi District; Sindh, Pakistan

Location: Shahrah-e-Faisal / DHA, Karachi

Department: Marketing

Job Description

• Brief and coordinate with the Graphic Designer for KVs, artworks, campaigns, and promotional material; manage revisions and approvals through finalization.
• Review and proofread all artworks and communication before approval/publication and proactively identify errors or inconsistencies.
• Ensure approved KVs are correctly adapted and implemented across social media, OOH/billboards, showrooms, truck branding, print, and other required touchpoints.
• Execute the approved social media calendar, including timely posting, captions, hashtags, tagging, and required brand elements.
• Manage comments, DMs, customer queries, and engagement across social media platforms.
• Coordinate and attend product/content shoots and ensure required content and deliverables are completed as per brief.
• Ensure consistent implementation of approved brand guidelines, management feedback, fonts, taglines, layouts, colours, and other brand elements.
• Maintain records of approved brand/campaign changes and ensure previous corrections are consistently carried forward.
• Coordinate with relevant departments for product information, customer communication, and customized orders.
• Monitor social media performance, engagement, competitor activities, and market trends and prepare reports.

Education: BBA / MBA in Marketing or equivalent qualification

Experience: 4-5 years of relevant experience in Marketing, Digital Marketing, Social Media, or Brand Management

Key Skills: