SaaS Content Writer

Torque360 Inc. · Lahore, Pakistan

Job Description

Company: Torque360

Location: Gulberg, Lahore, Pakistan

Experience Required: 4–5 Years

Industry Preference: Automotive

Website:

About the Role

Torque360 is looking for an experienced and results-driven SaaS Content Writer to join our team. The ideal candidate will have strong SEO writing skills, a solid understanding of SaaS content marketing, and the ability to create engaging, informative, and conversion-focused content that drives organic traffic and supports business growth.

Candidates with experience in the automotive industry will be preferred.

Key Responsibilities

• Content Creation: Write high-quality, SEO-optimized SaaS blog posts, landing pages, website copy, and product-related content.


• Keyword Research: Conduct keyword research, analyze search intent, evaluate competitors, and identify content gaps to uncover growth opportunities.


• Content Strategy: Develop effective content strategies, topic clusters, pillar pages, and editorial plans aligned with business objectives.


• On-Page SEO: Optimize metadata, headings, internal linking, and content structure to improve search visibility and user experience.


• Conversion-Focused Content: Create compelling product comparisons, case studies, feature pages, and other content that supports lead generation and conversions.


• AI Search Optimization: Optimize content for traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-powered search platforms.


• Content Optimization: Audit and refresh existing content to improve rankings, relevance, engagement, and organic performance.


• Performance Analysis: Monitor organic traffic, keyword rankings, user engagement, and conversion metrics to measure content effectiveness.


• Cross-Functional Collaboration: Work with marketing, product, and SEO teams to ensure content aligns with brand guidelines, product positioning, and business goals.

Required Qualifications

• 3–5 years of proven experience in content writing, preferably within the SaaS or technology industry.


• Strong understanding of SEO principles, keyword research, search intent, and on-page optimization.


• Experience writing long-form content, landing pages, website copy, and product-focused content.


• Familiarity with content strategy, topical authority, topic clusters, and content gap analysis.


• Understanding of GEO, AEO, and AI-driven search optimization practices.


• Ability to write clear, engaging, persuasive, and audience-focused content.


• Experience using SEO and content performance analytics tools.


• Excellent research, editing, proofreading, and communication skills.

Preferred Experience

Experience in the automotive industry, particularly automotive software, dealership management systems, or automotive SaaS solutions, will be considered an advantage.