Digital marketing specialist - paid ads & lead generation

WebLedger · Surat, India

Senior Digital Marketing Executive – Ads & Lead Generation

Experience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – Onsite

About the Role :

We are looking for a Senior Digital Marketing Executive who is experienced in running paid advertising

campaigns and generating high-quality leads for a software/IT business. The ideal candidate should have

strong hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets.

Key Responsibilities :

• Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.

• Develop strategies to generate high-quality B2 B leads for our software products and services.

• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.

• Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.

• Create and test different ad copies, creatives, landing pages, and audience segments.

• Manage and optimize monthly advertising budgets effectively.

• Track leads and campaign performance through Google Analytics, Google Tag Manager, and conversion tracking.

• Analyze campaign data and prepare regular performance reports.

• Work closely with the Sales Team to improve lead quality and conversion.

• Identify new paid marketing opportunities and continuously improve lead-generation strategies.

• Stay updated with the latest trends, tools, and changes in digital advertising platforms.

Requirements :

• 2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.

• Strong experience with Google Ads and Meta Ads.

• Proven experience in lead generation, preferably for B2 B, Saa S, IT, or software companies.

• Good understanding of campaign analytics and performance metrics.

• Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.

• Strong analytical and problem-solving skills.

• Ability to manage campaigns independently and take ownership of performance.

• Good communication and reporting skills.