Manager Marketing

Master Group · India

Job Description:

The Marketing Manager will lead and execute marketing initiatives for Indus Cloud Limited, focusing on B2B demand generation, industry events, content marketing, brand positioning, and market development within the enterprise technology ecosystem. The role requires a strong understanding of cloud computing, data centers, AI infrastructure, cybersecurity, and managed services, with the ability to translate complex technology solutions into compelling business propositions.

The successful candidate will drive market visibility, generate qualified sales leads, strengthen brand positioning, and align marketing activities with business growth objectives. This is a hands‑on role requiring strategic thinking, strong execution, commercial awareness, and close collaboration with Sales, Technology, and senior management.

Develop and execute the annual marketing strategy, prioritizing B2B demand generation, industry events, and brand positioning.

Plan and manage technology conferences, exhibitions, seminars, executive roundtables, customer events, sponsorships, and industry partnerships.

Develop and execute integrated B2B marketing campaigns to generate qualified leads for cloud computing, data center, AI infrastructure, cybersecurity, and managed services.

Collaborate with Sales to identify target industries, enterprise accounts, customer personas, and opportunities for account‑based marketing.

Develop and manage content marketing initiatives, including articles, blogs, whitepapers, case studies, customer success stories, videos, webinars, and executive thought‑leadership content.

Translate technical capabilities and complex technology solutions into clear, compelling, and business‑focused marketing messages.

Strengthen the company’s brand positioning and market visibility through differentiated messaging, competitor analysis, market research, and consistent brand communication.

Manage digital marketing activities across LinkedIn, social media, websites, email campaigns, SEO, landing pages, and marketing automation platforms.

Develop and execute public relations and corporate communication initiatives, including press releases, product announcements, strategic partnerships, and media engagement.

Coordinate with technical teams, subject matter experts, external agencies, vendors, and media partners to deliver marketing initiatives effectively.

Develop sales enablement materials, including corporate presentations, solution briefs, brochures, campaign assets, and customer case studies.

Monitor marketing performance through KPIs, including qualified leads, marketing‑generated pipeline, conversion rates, event‑generated opportunities, campaign ROI, cost per lead, website conversions, and brand engagement.

Track marketing budgets, campaign expenditure, vendor performance, and return on investment to ensure effective resource utilization.

Maintain marketing calendars, campaign plans, event reports, performance dashboards, and documentation for senior management.

Use market insights, customer feedback, and campaign analytics to continuously improve marketing effectiveness and support business growth.

Job Specification:

Education: Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field from a reputable university.

Experience: Five to eight years of relevant marketing experience, preferably in B2B technology, cloud computing, IT services, telecommunications, data centers, cybersecurity, SaaS, or enterprise technology.

Strong understanding of B2B marketing, demand generation, lead generation, and account‑based marketing.

Proven experience in planning and executing industry events, conferences, sponsorships, and executive engagement initiatives.

Ability to develop integrated marketing campaigns that generate qualified leads and contribute to the sales pipeline.

Strong expertise in content marketing, brand positioning, digital marketing, LinkedIn, SEO, email marketing, and marketing analytics.

Ability to understand complex technology solutions and translate technical capabilities into compelling business value propositions.

Experience collaborating with Sales teams to align marketing activities with commercial objectives and revenue growth.

Strong knowledge of market research, competitor analysis, public relations, thought leadership, and corporate communications.

Experience managing marketing budgets, external agencies, vendors, event logistics, and campaign performance.

Ability to establish measurable KPIs, analyze campaign results, and recommend improvements based on data and business priorities.

Proficiency in preparing marketing plans, management presentations, performance reports, and campaign documentation.

Strong execution, ownership, and accountability.

Commercially driven with a results‑oriented mindset.

Creative, analytical, and data‑driven approach to problem‑solving.

Excellent written and verbal communication, storytelling, and presentation skills.

Strong team coordination, stakeholder management, and relationship‑building abilities.

Confident in engaging with senior executives, enterprise customers, and industry stakeholders.

Effective planning, project management, prioritization, and time management skills.

Adaptability and willingness to work in a fast‑paced technology environment.

Curiosity about emerging technologies, industry trends, and evolving customer needs.

Ability to take ownership of marketing initiatives from strategy development through execution and performance evaluation