Performance Marketer

Abendsoft Ltd. · Pakistan

We’re looking for a results-driven and analytical Performance Marketer to join our performance marketing team. In this role, you’ll be responsible for creating, managing, optimising, and scaling high-performing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant digital advertising platforms.

Your primary goal will be to drive consistent customer acquisition, profitable revenue growth, and strong Return on Ad Spend (ROAS) across multiple international e-commerce and D2C brands.

This role is ideal for someone with sharp analytical skills, a deep understanding of paid search, shopping, paid social, ad creative, and audience targeting. You should be confident working with large advertising budgets, solving problems quickly, and making data-driven decisions that directly impact revenue and profit margins.

Working Days: Monday - Saturday

Office Timing: 12 PM - 9 PM

Our Hiring Process

• Initial screening call with the HR team
• First technical interview
• Technical assessment/task assignment
• Final technical interview
• Offer extended to the selected candidate

Responsibilities

• Plan, build, launch, and manage high-performing paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
• Manage Google Search, Shopping, Performance Max (PMax), Display, and YouTube campaigns focused on customer acquisition and ROI.
• Develop and execute paid social strategies across Facebook and Instagram, with a focus on traffic, conversions, and profitable growth.
• Create tailored performance marketing strategies for multiple e-commerce brands, each with different target audiences, markets, and growth objectives.
• Develop scaling strategies that maintain or improve CPA, ROAS, conversion rate, and overall profitability.
• Manage daily advertising budgets, spend pacing, and campaign scaling according to business targets.
• Take ownership of campaign performance and make proactive decisions to maximise marketing efficiency.

2. Campaign Optimisation & Performance Growth

• Analyse campaign performance daily, identify trends, and implement data-backed optimisations.
• Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue.
• Identify underperforming campaigns, ad sets, audiences, keywords, and creatives, and take corrective action.
• Test and optimise bidding strategies, campaign structures, audience targeting, ad placements, and budget allocation.
• Develop and implement A/B testing strategies for ad creatives, ad copy, landing pages, audiences, and bidding approaches.
• Scale profitable campaigns while maintaining target acquisition costs and return on ad spend.
• Identify opportunities to improve customer acquisition efficiency and profit margins.

3. Google Ads & Shopping Management

• Build and manage Google Search, Shopping, Display, YouTube, and Performance Max campaigns.
• Conduct keyword research, search term analysis, competitor research, and audience segmentation.
• Manage campaign bidding strategies, keyword targeting, negative keywords, ad assets, and budget allocation.
• Set up and maintain Google Merchant Centre product feeds, ensuring product data accuracy, feed quality, and policy compliance.
• Monitor product disapprovals, feed errors, and Merchant Centre issues, resolving problems promptly.
• Optimise shopping campaigns based on product performance, search intent, profitability, and conversion data.
• Stay updated on Google Ads algorithm changes, platform updates, and industry best practices.

4. Meta Ads & Paid Social Management

• Plan, launch, and manage paid social campaigns across Meta Ads Manager, including Facebook and Instagram.
• Develop campaign structures, targeting strategies, retargeting audiences, and acquisition funnels.
• Monitor and optimise campaign performance, audience segmentation, ad sets, placements, and budget allocation.
• Work closely with creative teams to identify winning ad concepts, hooks, messaging, and creative formats.
• Develop compelling ad copy aligned with brand positioning, customer pain points, and campaign objectives.
• Test different ad creatives, formats, audiences, and messaging to improve performance.
• Monitor creative fatigue and recommend fresh creative concepts to maintain campaign efficiency.
• Stay informed about Meta Ads updates, algorithm changes, and paid social best practices.

5. Analytics, Tracking & Reporting

• Track and analyse campaign performance using Google Analytics 4 (GA4), Google Ads reporting, Meta Ads Manager, and other relevant analytics tools.
• Set up, monitor, and troubleshoot conversion tracking, pixels, Google Tag Manager, and UTM parameters.
• Ensure accurate tracking of purchases, leads, revenue, and other key conversion events.
• Build and maintain performance reporting dashboards using Google Sheets, Excel, and relevant reporting tools.
• Prepare daily, weekly, and monthly performance reports covering spend, revenue, ROAS, CPA, CAC, and campaign performance.
• Track advertising spend, pacing, and forecast campaign performance against business targets.
• Present clear reports, actionable insights, growth strategies, and recommendations to relevant stakeholders.
• Identify data trends, performance gaps, and opportunities for revenue growth.
• Collaborate with graphic designers, video editors, copywriters, and marketing teams to develop high-performing ad creatives.
• Prepare creative briefs based on campaign objectives, audience insights, and performance data.
• Provide actionable feedback on ad creatives, copy, hooks, and messaging.
• Conduct A/B testing of ad creatives, landing pages, and marketing messages.
• Collaborate with the website and e-commerce teams to improve landing pages, product pages, and conversion funnels.
• Analyse customer journeys and identify opportunities to improve conversion rates.
• Ensure marketing creatives and landing pages align with brand goals and target audiences.

7. E-commerce Growth & Business Strategy

• Develop and execute tailored growth plans for multiple international e-commerce and D2C brands.
• Drive customer acquisition, revenue growth, and profitable scaling across different markets.
• Evaluate campaign performance in relation to business goals, contribution margins, and customer acquisition costs.
• Prioritise high-impact growth initiatives and allocate resources to the most valuable opportunities.
• Monitor customer acquisition trends and identify opportunities for expansion into new markets or audiences.
• Work closely with internal teams to align marketing activities with sales, revenue, and profitability targets.
• Take ownership of performance marketing outcomes and continuously look for ways to improve business growth.

8. Task Prioritisation & Communication

• Manage multiple advertising accounts, brands, campaigns, and projects simultaneously.
• Identify key priorities and focus on high-impact activities that drive the most value.
• Maintain clear and consistent communication with team members and management.
• Present campaign performance, growth strategies, and recommendations in a clear and professional manner.
• Ensure timely completion of campaign launches, optimisations, reporting, and other marketing tasks.

Proactively identify problems, communicate challenges, and recommend solutions.

Requirements

• A Bachelor’s degree in Business Administration, Marketing, or a related field is required.
• A minimum of 5 years of hands-on experience in performance marketing, paid media buying, or digital advertising.
• Proven experience managing Google Ads and Meta Ads campaigns with measurable results.
• Experience managing substantial advertising budgets, ideally £100k+ monthly, across UK, EU, Australia, or USA markets.
• In-depth understanding of Google Search, Shopping, Performance Max, Display, YouTube, Meta Ads, and paid social campaigns.
• Strong knowledge of campaign structures, bidding strategies, optimisation, audience targeting, and conversion tracking.
• Proven ability to scale profitable campaigns while maintaining ROAS and CPA targets.
• Strong analytical and problem-solving skills with a data-driven approach.
• Advanced proficiency in Excel and Google Sheets for data analysis and performance reporting.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, UTM tracking, and advertising pixels.
• Strong understanding of e-commerce funnels, conversion optimisation, and customer acquisition.
• Excellent communication skills with the ability to present clear reports, insights, and recommendations.
• Strong attention to detail, time management, and task prioritisation skills.
• Ability to work independently, manage multiple brands, and make performance-focused decisions.

Preferred Experience

• Experience working with international e-commerce or D2C consumer brands.
• Experience managing UK, EU, USA, or Australian e-commerce markets.
• Hands-on experience with Shopify and e-commerce website optimisation.
• Experience with Google Merchant Center and product feed management.
• Experience with TikTok Ads, affiliate marketing, or other paid acquisition channels.
• Knowledge of creative testing frameworks and performance-driven ad copywriting.
• Familiarity with attribution, customer lifetime value (LTV), and profit margin optimisation.
• Experience working with large-scale advertising accounts and multi-brand performance marketing teams.