Sale Director - EMS business

SCIC Ventures · Andhra Pradesh, India

The Mandate

Take a world-class, ready manufacturing base to market and build the India EMS/ODM business from zero to scale. Kryon has the factory; this role brings the customers. Win and grow OEM/brand accounts across consumer durables, telecom and automotive, own the design-win pipeline, and carry top-line and margin accountability for India.

Key Responsibilities

- New business & account acquisition - hunt and win EMS/ODM design-wins and manufacturing mandates from consumer-durable, telecom and automotive OEMs and brands; own the funnel from lead to programme.

- Revenue build - grow the India order book from a standing start toward 1,000 Cr with quarter-on-quarter bookings discipline and clear account roadmaps.

- Solution selling - translate Kryon's manufacturing and design capabilities into customer programmes; coordinate technical and costing responses with engineering and SCM.

- Key-account management - grow anchor accounts into multi-programme relationships; run QBRs, escalations, forecasts and commercial terms.

- GTM & sales operations - own segmentation, target-account planning, CRM discipline, forecasting and quota/coverage; build competitive and market intelligence.

- Pricing & commercials - own pricing and bid strategy with should-cost literacy; negotiate MSAs/LTAs; protect contribution margin, not just bookings.

- Sector sequencing - prioritise across durables/telecom/automotive; note automotive runs on IATF-qualification cycles and a longer clock - sequence accordingly.

- Team - build and lead the India sales/BD and key-account team as the business scales.

What Success Looks Like - First 12-18 Months

- A qualified pipeline and first marquee design-wins landed across at least two of the three target sectors.

- A repeatable EMS/ODM sales motion, pricing framework and account-routing model in place.

- The founding India sales team hired and productive.

Key Performance Indicators

- Bookings and revenue vs. plan (toward 1,000 Cr).

- Qualified-pipeline value and coverage ratio.

- Design-win count and win rate.

- Gross / contribution margin.

- Forecast accuracy and DSO / collections.

- Account penetration and cross-sell.

Candidate Profile

- 12-18+ years in EMS/ODM or electronics manufacturing sales in India, with a proven record of building revenue - ideally taking a business or region from an early base to significant scale.

- Established OEM/brand relationships across consumer durables, telecom and/or automotive electronics.

- Deep understanding of the EMS/ODM sales motion - design-wins, NPI, costing, box-build and component-level selling.

- Full ownership of top line and contribution margin; commercially disciplined.

- A doer, not a learner - has personally closed and scaled EMS business, not merely managed an existing book.

Key Competencies

- EMS/ODM solution selling and OEM key-account management.

- Should-cost literacy and commercial negotiation.

- NPI and technical-sales coordination.

- Sales-ops and CRM discipline.

- Sector knowledge across durables / telecom / automotive.

- Team building and leadership.

Preferred / Advantageous

- Cross-sector reach (durables + telecom + EMS) within one seller.

- Experience selling motor, controller or PCBA content into appliance/RAC OEMs.

- Comfort as a founding commercial hire in a scale-up manufacturing environment.