Brand, Content & Community Manager

Chakra Athletica · Bengaluru, India

Location: Bangalore

Employment Type: Full-time

Experience: 3–5 years

Chakra is looking for a creative and strategic Brand, Content & Community Manager to shape how our brand shows up — both online and offline.

We're looking for someone who understands brand building, storytelling, content and community , and can turn what's happening across Chakra into compelling campaigns, experiences and creative ideas.

You'll own Chakra's content calendar, work closely with our videographer/editor to bring ideas to life, and help create partnerships, pop-ups and community experiences that get people excited about the brand.

• Own and manage Chakra's monthly and weekly content calendar
• Develop content concepts, campaigns and recurring series that build the Chakra brand
• Identify compelling stories across our riders, instructors, studios and community and turn them into content
• Develop clear creative briefs for our videographer/editor, including concepts, references, messaging, hooks and CTAs
• Direct the creation of Reels, Stories, static posts and other social content
• Brief and oversee posters, bulletin boards, studio collateral, promotional creatives and other brand assets
• Own Chakra's brand voice and ensure messaging and visual identity remain consistent across touchpoints
• Write and/or oversee copy for social media, campaigns, posters, Stories and app push notifications
• Identify which classes, offers, events and initiatives require additional marketing support and build campaigns around them
• Plan content and creative around studio launches, new formats, instructors, events and other key moments
• Monitor content performance and use insights to continuously improve our content strategy
  

• Develop ideas that strengthen Chakra's community and give riders more reasons to engage with the brand beyond class
• Conceptualize and execute community events, themed experiences, challenges, workshops and special activations
• Create moments inside and outside our studios that people genuinely want to participate in, talk about and share
• Work with instructors and studio teams to bring community initiatives to life
• Find ways to turn offline experiences into compelling online content and storytelling
  

• Identify brands, businesses and communities that would be a natural fit for Chakra
• Proactively reach out to potential partners and develop collaboration opportunities
• Conceptualize brand collaborations, pop-ups, co-hosted events and cross-promotional campaigns
• Develop partnership ideas that create value for both Chakra and the partner brand
• Coordinate collaborations from initial outreach and concept through to execution
• Build relationships with relevant brands and partners across Bangalore
• Identify opportunities for partnerships that drive awareness, community growth and, where relevant, revenue
  

• 3–5 years of experience in brand marketing, content marketing, community marketing, social media strategy or creative strategy
• Strong understanding of brand building and storytelling
• Excellent creative instincts and visual taste
• Strong copywriting and communication skills
• Experience developing and managing content calendars and campaigns
• Ability to turn a broad business objective into a clear creative concept and brief
• Experience briefing and managing designers, videographers, editors or other creative talent
• Strong understanding of Instagram, Reels, Stories and current social content formats
• Excited by events, experiences, partnerships and community building , not just social media
• Comfortable reaching out to brands and developing new relationships
• Able to balance brand-building ideas with commercial business objectives
• Highly organized and able to manage multiple campaigns, studios, events and priorities simultaneously
• Proactive and full of ideas — you don't wait to be told what Chakra should be doing next
• Comfortable using data and content performance to inform creative decisions

Experience working with fitness, wellness, fashion, beauty, hospitality, F&B, music, events or consumer lifestyle brands is a strong plus.

We're looking for someone who constantly asks:

What's happening at Chakra? What's the story? And how do we turn it into something people want to watch, experience, share and be part of?