Senior Paid Media Specialist (Google Ads / PPC)

Role: Senior Paid Media Specialist (Google Ads / PPC)Employment Type: Full-TimeTravel: none

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About The RoleAs the Senior Paid Media Specialist at Make & Model Marketing, you'll lead our team of Paid Search Specialists and Junior Specialists managing paid advertising campaigns across Google Ads for our automotive dealership clients.
This role combines hands-on account management with team leadership. You'll manage a limited book of client accounts yourself while guiding and supporting the team day to day. You'll also make sure campaigns are built and managed consistently across all of our clients and find ways to improve and streamline how the team works. You'll work closely with account managers and internal teams so that client goals, creative assets, and compliance, brand, and co-op guidelines are handled smoothly from start to finish.
You'll set the standard for quality on the team. That means bringing strong strategic judgment, keeping up with platform changes and new campaign types, and helping the team turn that knowledge into consistent results.
Requirements:Minimum 3 years of hands-on experience managing paid search campaigns across Google AdsMicrosoft Ads, and Meta (Facebook/Instagram) Ads experience is a plus, but not requiredDeep working knowledge of paid search platforms, including campaign types, bidding strategies, audience targeting, and performance optimizationStrong experience analyzing paid media performance using Google Analytics and other reporting platformsStrong understanding of paid search KPIs (CTR, CPC, conversion rate, ROAS, etc.) and how to translate data into actionable insightsExcellent organizational and time management skillsAbility to communicate clearly and collaborate in a fast-paced, detail-oriented environment
Responsibilities:Lead, support, and develop a team of Paid Search Specialists and Junior SpecialistsMaintain consistent campaign setup, management, and quality standards across all client accountsMonitor campaign performance and analyze key metrics to evaluate effectiveness and identify optimization opportunitiesProvide recommendations for budget allocation, bidding strategies, and campaign enhancementsCollaborate with account managers and internal teams to manage the workflow of creative assets and ensure campaigns meet brand, compliance, and co-op guidelinesStay current with platform updates, industry trends, and best practices, and share that knowledge with the team
Compensation and Benefits
$70,000 - $80,000 / YearYour final compensation will be determined by your experience level and skillsetCompensation is reviewed annuallyMedical, Dental, & Vision Insurance (Employer pays 50% of premiums)Simple IRA + 3% Matching Opportunity10 Paid Time Off days in your first year + your birthday. xzbcwsv 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our companyPaid HolidaysContinuous Training OpportunitiesFlexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours