Performance Marketing

Role Summary: Own end-to-end lead generation across paid channels and ensure consistent monthly targets are achieved across Chennai, Hyderabad, Bangalore, and future markets like Dubai. Key Responsibilities: Campaign Execution & Optimization Plan, launch and optimize campaigns on: ○ Meta Ads (Facebook & Instagram) ○ Google Ads (Search, Display, YouTube) ○ LinkedIn Ads (for B2B / premium leads) Continuously monitor CPL, CAC, ROAS and improve performance Lead Generation & Funnel Management Ensure daily lead flow meets targets per location Improve lead quality (not just quantity) Optimize landing pages and ad creatives for conversions Multi-Location Campaign Handling Run city-wise campaigns (Chennai, Hyderabad, Bangalore, Dubai) Customize messaging based on audience and budget A/B Testing & E