Demand Generation Associate

Cadient · India

Demand Generation Associate

HR Tech & Talent Solutions | Basis Vectors Capital Location: Remote (India) | Experience: 0–1 Years

About Cadient

Cadient Talent is a US talent acquisition SaaS platform for high-volume hourly hiring, evolving into a multi-product HR software company. We operate a distributed model — US market, India execution engine — and we're deliberately building an AI-first company: workflows where humans architect and manage agentic systems rather than scaling headcount.

About the Role

As a Demand Generation Associate, you will be at the front line of our growth engine — identifying, researching, and engaging prospective customers within the HR tech and talent solutions space. You'll own the top of the sales funnel: building targeted account lists, running multi-channel outbound campaigns, qualifying inbound interest, and handing off sales-ready opportunities to our Account Executive team.

This is a high-ownership, remote, target-driven role ideal for someone who wants to build a long-term career in HR tech sales, with structured coaching and a clear path to grow into a full-cycle sales role.

Key Responsibilities

• Identify and research potential prospects and target accounts within the HR tech and talent solutions space.
• Execute outbound prospecting campaigns via email, phone, and LinkedIn to generate qualified leads and meetings.
• Qualify inbound leads and route sales-ready opportunities to the appropriate Account Executive.
• Maintain accurate and up-to-date records of prospect and lead activity in the CRM.
• Collaborate with Sales and Marketing to refine messaging, target lists, and outreach cadences.
• Achieve and consistently exceed weekly/monthly targets for qualified meetings and pipeline generated.
• Stay current on HR tech industry trends, competitor offerings, and buyer pain points to inform outreach.

Required Qualifications

• HR tech sales experience is a must — candidates without direct exposure to the HR technology space will not be considered.
• 0–1 years of experience in business development, sales development, or a similar demand generation role.
• Strong verbal and written communication skills, with the confidence to conduct outbound outreach.
• Self-motivated and comfortable working independently in a remote, target-driven environment.
• Familiarity with CRM and sales engagement tools (e.g., Salesforce, HubSpot, Outreach, or similar) is a plus.

What We Offer

• Fully remote role based in India, with flexibility to work from home.
• Opportunity to build a career in HR tech sales with a fast-growing organization.
• Structured onboarding, coaching, and mentorship from experienced sales leadership.
• A clear growth path into full-cycle Account Executive or broader sales leadership roles.

How to Apply

Interested candidates can apply via LinkedIn or share their resumes directly at recruit@basisvps.com