Social Media Manager

AAFT University of Media and Arts · India

Designation: Social Media Manager

Key Responsibilities

• Develop, implement, and manage effective social media strategies aligned with overall business objectives.
• Create, curate, and publish high-quality, engaging content including text, images, videos, reels, and stories.
• Oversee day-to-day operations across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Monitor industry trends, competitor activities, and emerging social media best practices.
• Track, analyse, and report on performance metrics; prepare monthly reports to evaluate campaign effectiveness.
• Engage with followers, respond to comments and messages, and nurture a strong online community.
• Collaborate with marketing, design, and content teams to maintain brand consistency across all channels.
• Manage and analyse paid social media campaigns to ensure maximum ROI.
• Identify growth opportunities and contribute innovative ideas for content and campaign development.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, algorithm changes, and analytics tools.
• Excellent writing, communication, and storytelling abilities.
• Creative mindset with the ability to generate fresh and engaging content.
• Proficiency with social media management tools such as Hootsuite, Buffer, and Meta Business Suite.
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Photoshop, CapCut) is an added advantage.
• Ability to work in a fast-paced environment while managing multiple projects effectively.