Content Licensing & Syndication

Rusk Media · Bangalore, India

Manager / Senior Manager – Content Licensing & Syndication

Location: Mumbai / Delhi NCR

Experience: 5–12+ years

Function: Content Business / Revenue / Partnerships

Industry: Media & Entertainment / OTT / Digital Content

About Rusk Media:

Rusk Media is building the future of entertainment. We are on a mission to revolutionize how entertainment is consumed by the 12–34 audience across the globe.

We create and distribute fiction and entertainment IPs across advertiser-led (AVOD) and subscriber-led (SVOD/OTT) ecosystems. Our portfolio includes IPs such as Alright, Binge, LIT, and Playground , along with shows distributed across platforms including Amazon miniTV, MX Player, and Disney+ Hotstar.

As we continue to scale our content business, we are looking for a commercially driven Content Licensing & Partnerships professional who can build new distribution partnerships and monetize our content library across India and international markets.

About the Role

The Manager / Senior Manager – Content Licensing & Partnerships will be responsible for driving content monetization through licensing, syndication, and strategic distribution partnerships .

The ideal candidate will have strong relationships across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and media networks, along with a proven track record of negotiating and closing content deals.

This is a hands-on commercial role with ownership of the licensing pipeline, partner development, negotiations, deal closure, and revenue delivery .

Key Responsibilities

Content Licensing & Revenue

• Identify, develop, pitch, negotiate, and close content licensing and syndication opportunities across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and other distribution partners.
• Drive monetization of Rusk Media's content/IP portfolio across domestic and international markets .
• Build and maintain a strong licensing pipeline aligned with quarterly and annual revenue targets.
• Develop commercial proposals, content packages, pricing models, and licensing strategies based on partner requirements and market opportunities.
• Identify opportunities across different rights including digital, linear, non-linear, territory, language, windowing, and exclusivity .

Partnerships & Business Development

• Build and maintain strong relationships with OTT platforms, broadcasters, production houses, content aggregators, publishers, and digital partners.
• Identify new platforms, territories, and distribution channels for content monetization.
• Develop long-term strategic partnerships that create recurring revenue opportunities.
• Stay closely connected with the media and OTT ecosystem to identify emerging monetization opportunities.'

Negotiation & Deal Management

• Lead commercial negotiations covering pricing, minimum guarantees, revenue models, rights, territories, exclusivity, windows, duration, and usage terms.
• Work closely with Legal and Finance teams to structure and close agreements.
• Ensure accurate documentation and execution of commercial terms.
• Track deal progress from initial pitch through negotiation, contracting, content delivery, and partner launch.
• Monitor partner usage and contractual compliance.

Cross-functional Collaboration

• Work closely with Content, Product, Marketing, Finance, Legal, and Operations teams to package and commercialize content effectively.
• Coordinate content delivery, metadata, technical specifications, and other partner requirements.
• Provide market and partner feedback to internal content and product teams.
• Recommend content acquisition, packaging, and pricing strategies based on market demand.

Business Intelligence & Reporting

• Track licensing pipeline, revenue performance, deal closures, and partner performance.
• Analyse market trends, competitive offerings, platform strategies, and content demand.
• Provide regular business updates and actionable insights to senior leadership.
• Identify gaps and opportunities to improve content monetization and distribution.

What We're Looking For

• 5+ years of experience in content licensing, content syndication, media partnerships, digital distribution, OTT business development, or a closely related media/entertainment function.
• Proven experience in negotiating and closing commercial content deals .
• Strong understanding of OTT, digital media, broadcasters, content rights, licensing, and distribution models .
• Existing relationships with OTT platforms, broadcasters, digital platforms, aggregators, publishers, or media networks will be highly valuable.
• Strong understanding of rights, territories, exclusivity, windowing, pricing, and commercial structures.
• Demonstrated ability to build and manage a sales/business development pipeline and deliver revenue targets.
• Strong commercial acumen, negotiation, communication, and stakeholder-management skills.
• Ability to independently manage multiple opportunities and negotiations simultaneously.
• Experience working with Finance, Legal, Content, Product, and Operations teams.
• Strong analytical and reporting skills; experience with CRM and sales/pipeline management tools is preferred.
• MBA/PGDM from a reputed institute is preferred but not mandatory for candidates with strong relevant industry experience.

Preferred Background

We would particularly value candidates from:

• OTT / Streaming platforms
• Broadcasters / Television networks
• Media & Entertainment companies
• Content studios / Production houses
• Content aggregators
• Digital publishers
• Music / Film licensing companies
• Content distribution companies
• Media technology / digital content businesses