B2b growth marketing manager – abm & funnel strategy
Singhwal Techlaw · India
Job Description
Location: Remote
Experience: 3–5 years
Employment Type: Full-time
Compensation: ₹4–7 LPA, depending on experience and demonstrated capability
About the Role
Singhwal Tech Law is looking for a B2 B Growth Marketing Manager to build and scale a structured client-acquisition engine focused on B2 B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion .
This is not a conventional social-media or digital marketing role.
The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.
Key Responsibilities
Develop and execute B2 B growth strategies across relevant channels. Build and refine Ideal Customer Profiles (ICPs) and audience segments. Identify high-potential target accounts and look-alike audiences. Design and execute Account-Based Marketing (ABM) campaigns. Develop personalised engagement and outreach journeys for priority accounts. Build and optimise the funnel from:Target Account → Awareness → Engagement → Trust → Qualified Prospect → Opportunity → Client → Repeat Client Use content, Linked In, email and other channels as part of the broader growth strategy. Manage lead/account nurturing through CRM and marketing automation. Track account engagement, funnel movement and conversion performance. Test messaging, campaigns, channels and approaches to improve results. Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.
Core Skills
Mandatory B2 B Growth Marketing Account-Based Marketing (ABM) Funnel Strategy & Conversion
Expected Working Knowledge Content Marketing ICP & Audience Segmentation Lead Nurturing CRM & Marketing Automation Email Marketing Linked In Marketing Marketing Analytics Campaign Management
Good to Have Demand Generation Linked In Sales Navigator Hub Spot / Zoho / Salesforce SEO / Paid Media Experience in B2 B Saa S, professional services, consulting, legal-tech or technology services
What We Are Looking For Someone who thinks beyond individual marketing activities and understands how data, content, engagement, nurturing and conversion work together in a long-cycle B2 B environment. The person should be analytical, commercially aware, comfortable with experimentation, and capable of independently owning growth initiatives. Experience in Intellectual Property or legal services is an advantage, but not mandatory .
Success in This Role
Success would mean building a measurable and repeatable system that converts high-potential target accounts into:
Engaged Prospects → Qualified Conversations → Clients → Repeat Clients → Advocates
Details
| Company | Singhwal Techlaw |
| Location | India |
| Type | FULL TIME |
| Niche | marketing |
| Experience | permanent |