Director, Public Relations (Healthcare)

Director, Public Relations (Healthcare)Location: Manhattan, NY (Hybrid – 3 days/week in-office: Tuesday, Wednesday, Thursday)Base Salary: $125,000 – $150,000Employment Type: Full-Time

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About the RoleAn award-winning, integrated public relations and digital marketing agency is seeking an experienced, proactive Director, Public Relations (Healthcare) to lead client accounts, drive high-impact earned media, and mentor an ambitious team.
This role requires a true Director with deep consumer healthcare or regulated industry experience who operates with a roll-up-your-sleeves mentality, high ownership, and strategic poise. The ideal candidate thrives in a fast-paced environment, excels at anticipating client needs, and brings a track record of building lasting media and client relationships.
Key ResponsibilitiesClient Leadership & StrategyServe as the senior contact across key accounts, driving strategic PR plans that align directly with business goals and industry trends.Run engaging, high-level client meetings and calls, providing proactive, on-the-spot recommendations and anticipating client challenges.Develop forward-facing 6- and 12-month brand initiatives, PR proposals, timelines, budgets, and KPI measurement frameworks.Oversee account operations across direct reports, peers, vendors, and freelancers.Support agency growth by contributing to new business proposals and pitches.
Healthcare Media Relations & Strategic InitiativesExecute strategic media launches and sustained campaigns across digital, print, and broadcast channels.Cultivate and leverage established relationships with long-lead and short-lead healthcare media, consumer outlets, influencers, and medical experts/physicians.Oversee the end-to-end planning and execution of PR initiatives, including desksides, product launches, influencer activations, press trips, treatment days, and mailers.Track industry trends and competitive landscape to inform ongoing client strategy.
Team Management & OperationsDirect, mentor, and foster accountability among junior and mid-level staff, conducting weekly 1:1s and bi-annual performance reviews.Manage up effectively to senior leadership with clear communication, urgency, and a solutions-oriented approach.
Candidate Profile & Qualifications8+ years of PR agency experience, with proven depth in consumer healthcare or regulated healthcare brands.3+ years of direct people management and team leadership experience.Demonstrated ability to operate at a true Director level—owning budgets, client health, campaign execution, and crisis management end-to-end.Proven media relations track record with consumer health, lifestyle, and trade journalists."No task is too small" mindset; comfortable balancing big-picture strategic thinking with tactical execution.Strong presentation, written communication, and editorial skills.Familiarity with Microsoft Office Suite, Slack, and Zoom.Bachelor’s degree in Communications, Public Relations, Journalism, English, or Marketing is a plus. xzbcwsv Must be based within commuting distance to Manhattan for the 3-day in-office schedule (relocation assistance is not offered).
Compensation & BenefitsBase Salary Range: $125,000 – $150,000 commensurate with experiencePerformance-based bonus opportunitiesComprehensive health, dental, and vision insurance401(k) with company match and profit-sharing optionsFlexible PTO, Summer Fridays, and company holiday calendarCommuter benefits and FSAAnnual wellness reimbursement and cell phone stipendPaid parental leave, family planning, and life event reimbursementsProfessional development and learning opportunitiesQuarterly Days of Service
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