Regional Sales Manager

Mackinnon Bruce International · Remote, United States

Regional Sales Manager – Great Lakes & Ontario

Packaging Machinery | Industrial Automation | Robotics | Capital Equipment

Location: Great Lakes, USA & Ontario, Canada

We are partnering with a leading global manufacturer of sophisticated packaging machinery, industrial automation and robotic packaging systems to appoint a Regional Sales Manager for the Great Lakes & Ontario territory.

This is a high-autonomy commercial position responsible for developing an established territory across Michigan, Wisconsin, Indiana, Ohio, Kentucky, West Virginia and Ontario, combining new business development, existing account growth and strategic key account management.

The successful individual will sell complex, high-value capital equipment and automated packaging solutions into manufacturing environments, particularly within the Food & Beverage and Consumer Packaged Goods (CPG) industries.

They will be comfortable managing the complete sales process, from identifying and qualifying opportunities through technical concept development, commercial proposals, negotiations and closing multimillion-dollar projects.

The Role

You will be responsible for:

• Developing and executing the commercial strategy for the Great Lakes & Ontario territory.
• Identifying and winning new customers across the food processing, beverage manufacturing, consumer goods and industrial manufacturing sectors.
• Managing and expanding relationships with an established customer base.
• Developing strategic national and key accounts headquartered within the region.
• Identifying opportunities for packaging automation, robotic systems, material handling, conveying and end-of-line automation.
• Understanding customer production challenges, manufacturing processes, constraints and automation requirements.
• Working with customers to develop technical concepts and complete automated packaging and robotic handling solutions.
• Supporting system layouts and concept development using AutoCAD.
• Preparing and presenting technical and commercial proposals for complex capital equipment projects.
• Presenting solutions to stakeholders ranging from engineering, operations and maintenance teams through to senior executives and C-Suite decision-makers.
• Managing opportunities throughout the complete technical sales cycle, from initial consultation to contract award.
• Representing the business at customer sites, industry events and trade shows.

Candidate Profile

We are particularly interested in speaking with individuals who have:

• 4–6+ years of relevant technical sales experience within packaging machinery, industrial automation, robotics, systems integration, material handling, food processing equipment or related capital equipment.
• A strong track record of developing new business and managing complex technical sales cycles.
• Experience selling engineered equipment, turnkey automation systems or integrated production-line solutions.
• Experience selling into manufacturing environments, ideally within Food & Beverage, Consumer Packaged Goods (CPG), food processing or beverage production.
• Exposure to technologies such as secondary packaging, case packing, cartoning, robotic pick-and-place, conveying, palletising or end-of-line packaging automation would be advantageous.
• The technical ability to understand production challenges and translate them into commercially viable automation concepts.
• Experience presenting and negotiating high-value capital equipment projects.
• Working knowledge of AutoCAD or similar layout/design software.
• Strong commercial instincts and a genuine drive to develop new customers.
• The ability to operate autonomously across a large geographic territory.

An engineering degree or technical background would be advantageous, although relevant industry experience will also be considered.

Candidates should be based within, or immediately adjacent to, Michigan, Wisconsin, Indiana, Ohio, Kentucky, West Virginia or Ontario , and comfortable travelling regularly throughout the territory.

The Opportunity

This is an opportunity to join an established international packaging automation and robotics manufacturer, offering sophisticated technology, an existing customer base and significant growth potential across the Great Lakes & Ontario region.

The position offers considerable autonomy and the opportunity to develop an established territory while selling highly engineered, multimillion-dollar packaging machinery, robotic automation and integrated end-of-line systems.

A competitive base salary, attractive commission opportunity and comprehensive benefits package are available.