Packaging Designer

Vetic · India

Key Responsibilities:

• Packaging Design & Artwork Development:

o Create and design packaging artworks across multiple SKUs, variants, pack sizes, and formats.

o Adapt master designs across the product portfolio while maintaining visual consistency and brand guidelines.

o Organise and fit product information, claims, and communication effectively within the available packaging space.

• Technical Artwork & Print Execution:

o Work with KLDs/dielines, bleed areas, margins, folds, cut lines, and other packaging and print specifications.

o Prepare and release technically accurate, colour-separated, and print-ready files to printers and production partners.

o Apply knowledge of CMYK, Pantone, colour specifications, and print requirements during artwork development.

• Visual Design & Product Communication:

o Develop layouts with strong typography, colour, imagery, and visual hierarchy across packaging and product communication.

o Create high-quality product images and visual assets for catalogues, PDPs, and marketplace listings.

o Create packaging mock-ups and product visualisations for internal reviews, presentations, and launch planning.

• Artwork Management & Quality:

o Manage artwork changes, revisions, and updates while ensuring version control, accuracy, and consistency.

o Handle a high volume of artwork adaptations while maintaining quality and brand consistency.

o Ensure all final artwork is accurate and production-ready.

Research & Design Direction:

o Conduct competitive benchmarking and visual research to identify relevant packaging, category, and design trends for new launches.

o Support the development of design guidelines, mood boards, and visual directions.

o Source and manage relevant illustrations and images through platforms such as Freepik, Shutterstock, and other image libraries.

Requirements:

• Experience:

o Min 2-5 yrs of experience in packaging design, artwork development, and execution.

o Experience handling packaging adaptations across multiple SKUs, variants, and formats.

o Experience working with print vendors/production partners and managing print-ready artwork

• Skills:

o Strong proficiency in Adobe Illustrator and Photoshop and other design software as required.

o Strong understanding of KLDs/dielines, packaging specifications, and print production.

o Knowledge of CMYK, Pantone, colour separation, and print-ready file preparation.

o Ability to create 3D packaging mock-ups and product visualisations.

o Strong understanding of visual hierarchy, typography, colour, and imagery.

o Strong creative acumen with an eye for design consistency and detail.

o Strong organisational, file management, and version-control skills.

o Ability to manage multiple artwork revisions and adaptations efficiently.

o Strong capability in competitive benchmarking, category research, and visual analysis.